White River Dam, real photo postcard, Hall Photo Co., circa 1916
The first hydroelectric dam in the Ozarks was simply called the “White River Dam.” Soon after, the name was changed to Powersite Dam. A March 12, 1913 article in the Springfield Republican reported the Branson Club, a local business organization decided the name “Taneycomo” (derived from its location in Taney County Missouri) would attract tourists. They even compared the twenty-mile lake created by the run-of-the-river dam to Lake Como in the Swiss Alps.
Dam building on the White River was started in 1911 by St. Louis investors organized as the Ozark Power and Water Company. Henry L. Doherty and his gigantic Cities Service combine acquired it when the backers encountered financial difficulties. His utilities in southwest Missouri were branded Empire District Electric.
George Hall was an innovative photographer. A vertical, rather than horizontal, image with a small figure in the right-hand corner is a remarkable composition. His portrait of early tourism in the Branson/Galena area, aka Shepherd of the Hills Country, is unequaled. Over a couple of decades, he photographed politicians and local folks, important events and daily life, characters of legend and local fame—tourist sites and daily life. He printed postcards from his photographs and sold them locally. Real photo postcards are printed on sensitized photo postcard paper from the original negative of a large, roll film camera, creating a super sharp image.
Lens & Pen books are available on this website on amazon.com and at Barnes & Noble. Our most recent book is James Fork of the White: Transformation of an Ozark River.
See sample pages from our forthcoming book, Lover’s Leap Legends: From Sappho of Lesbos to Wah-Wah-Tee of Waco, on our website: hypercommon.com Available in February.