On the front of the card is written “Scene in the Ozarks.” On the back is printed “Photo by Ayers, Neosho, Mo.”
On the cliff wall along a dirt road running along an unnamed Ozark river has been painted “Chesterfield Cigarettes.” At the end of the dirt road, you can barely make out an iron bridge spanning the river. Commercial graffiti like this is uncommon. Billboards sprang up in the 1930s along well-traveled highways but weren’t the kind of strenuous objections to debasing scenic views as there was back East. Occasionally, letters to the editor raised esthetic concerns but in New England states anti-billboard forces have gone farther, getting severe restrictions on outdoor advertising. The Federal Highway Beautification Act required states to maintain “effective control” of outdoor advertising, but even these rules are less restrictive than the regulations of Vermont and New Hampshire. Today, cliff faces like this are more likely to display spray-painted bad art and obscenities than product advertising.
###
Lens & Pen books are available on this website, on amazon.com and at Barnes & Noble. You can see sample pages of our most recent book, Lover’s Leap Legends: From Sappho of Lesbos to Wah-Wah-Tee of Waco, on our website: hypercommon.com.
Lover’s Leap Legends won the bronze medal in the popular culture division of the 2020 Independent Publishers’ Book Awards, an international competition. This year there were entries from forty-four states, seven Canadian provinces and fifteen other countries.
James Fork of the White: Transformation of an Ozark River was a finalist in Regional Non-fiction in the 2019 Indie Book Awards. Lens & Pen Press’s earlier river book, Damming the Osage: The Conflicted Story of Lake of the Ozarks and Truman Reservoir, was awarded a silver medal by the Independent Publishers’ Book Awards in 2013.)