Indian Creek McDonald County – timeless

 Lens & Pen Press, See The Ozarks  No Responses »
Oct 292024
 

                                         Real photo postcard: Indian Creek Scouts, Anderson, MO. September 4, 1913

“Shall we gather at the river? The beautiful, the beautiful river?” Familiar lyrics bring images such as this to mind. Since before photography people have gathered at the river to play, to relax, to share momentous events and ceremonies like baptizings.

Indian Creek flows from the north into the Elk River in McDonald County. The clear, spring-fed streams of the Ozarks have always attracted folks for recreation. As this photo attests, Indian Creek outside Anderson has long been a magnet for summer recreation – fishing, swimming, boating, for generations. Today, it still attracts recreationists. Indian Creek is noted for spring floats especially, with 25 miles of a good, steady, fast run through relatively undisturbed countryside, despite its proximity to development. The Conservation Department has developed an access point to Indian Creek right in Anderson. The Dabbs Greer Town Hole Park and Access is in Anderson on Main Street next to the Post Office.

Describing a pleasant day’s float, the NW Arkansas Democrat Gazette (July 25, 2013) waxed eloquent:  “…Indian Creek, an Ozark waterway that is truly a stream of dreams.” –

This and many other vintage images of Ozarks recreation and activities are now in the collection of the Ozarks Studies Institute at MSU.

The Payton’s book on early tourism and recreation in our region, See The Ozarks: The Touristic Image, is now available on the website at www.dammingtheosage.com for $22.50 (10% off retail price of $24.95), postage paid.

Early Branding of the Ozarks – salubrious climate and agricultural opportunities, lures settlers

 Beautiful Ozarks, See The Ozarks  No Responses »
Sep 102024
 

 

 

 

 

 

 

The St. Louis, Iron Mountain and Southern Railway brochure advertises Resorts and Attractions of the Southwest. Circa 1910.

This brochure is part of the Payton Ozarks Collection now housed in the Ozarks Studies Institute at Missouri State University

 

Railroads were built to facilitate timbering and mining. The Iron Mountain Railway was an American railway company that operated from 1856 until 1917 when it was merged into the Missouri Pacific Railroad. The Iron Mountain was initially established to deliver iron ore from Iron Mountain to St. Louis. American railroads ran on oak ties harvested from Ozark forests. Tie hacking was a major source of cash for struggling farmers.

Railroads also helped real estate sales, agricultural interests, and tourism. Their tourist promotions were lavish, full-color booklets promoting the salubrious climate, scenic beauty, and recreational opportunities of the region. Promotions often focused on economic opportunities for small farmers, with emphasis on specialty crops like apples, strawberries, and tomatoes.

Many progressive agriculturalists (including Laura and Almanzo Wilder) were “lured to the Ozarks by such promotions by railroad companies trying to sell parcels of the vast lands they had been given by the government as encouragement to invest in westward expansion.” (See the Ozarks: The Touristic Image, in the chapter “Opportunities in the Ozarks.”)

Laura’s bestselling series of “Little House books” included one on Almanzo’s childhood farming experiences, Farmer Boy. Attracted by railroad promotional material, they bought a farm in Mansfield they named Rocky Ridge (an appropriate moniker for an Ozarks farm). There they planted vegetable gardens and fruit trees and raised their daughter, Rose.  And there Laura Ingalls Wilder began to write of her pioneer childhood.

See The Ozarks: The Touristic Image is now available on our website at www.dammingtheosage.com for $22.50 (10% off retail price of $24.95), postage paid.

“A Native Hunter”

 Beautiful Ozarks, See The Ozarks  No Responses »
Aug 272024
 

Circa 1910 postcard, captioned “A Native Hunter, Eureka Springs, Ark.”

Eureka Springs’ main tourist attraction was “taking the spring waters” which were thought to have medicinal value. Luxury accommodations were available and attracted upscale tourists to “The City that Water Built” in the late nineteenth and early twentieth centuries. There was a Eureka Springs Gun Club and although local boosters didn’t promote hunting and fishing the mythic hillfolk were acknowledged as this postcard shows.

Probably there was more participation by the affluent visitors in horseback riding than hunting: “Large parties would ride far out into the country, have a prepared picnic lunch, and return to an evening of concerts, dancing, and in some cases, making the acquaintance of a member of the opposite sex of suitable social standing.”  (See the Ozarks: The Touristic Image. Lens & Pen Press.)  Local hunters likely did not return to “evenings of concerts, dancing” and flirting.

Missouri came by its moniker, The Cave State, honestly as many areas of the state are underlain by soluble carbonate bedrock, such as limestone or dolomite, that can be easily dissolved by water – a karst landscape. This creates the features we’re all familiar with—caves, springs, and streams that can ‘sink’ into the ground and resurface in another place.

See The Ozarks: The Touristic Image is available on our website at www.dammingtheosage.com for $22.50 (10% off retail price of $24.95), postage paid.

 

“Taking his medicine”

 Beautiful Ozarks, See The Ozarks  No Responses »
Aug 092024
 

Real photo postcard, circa 1920. “Taking his medicine in the Ozarks, Anderson Missouri.” Note the long gun on the ground by his feet. This hunter was thirsty!

The spring-fed creeks and  of the Ozarks were promoted in tourism literature from the beginning. Claims were made that additional benefits came from bathing and drinking from the pure waters flowing throughout the region. These met with less success than the promotions of Eureka Springs, which had extensive infrastructure to accommodate upper middle-class travelers. Even when there was widespread faith in the healing properties of spring water, Eureka’s gracious accommodations, fine food, shopping, and sightseeing edged out other health resorts at Heber Springs and Sulfur Springs, Arkansas and DeSoto, Missouri.

There were claims, as this postcard shows, that you could quench your thirst drinking from a surface stream. Even back then, we suspect that was not always a good idea. Ozarks creeks and rivers were clear and relatively unpolluted, and promotion of river fishing was justified, but drinking directly from a stream would have been perilous.

Image courtesy of Lens & Pen Press. See The Ozarks: The Touristic Image, with an extensive section on Eureka Springs, is now available on our website at www.dammingtheosage.com for $22.50 (10% off retail price of $24.95), postage paid.

PEARL SPURLOCK, the Tourist’s Friend

 Beautiful Ozarks, Lens & Pen Press, See The Ozarks  No Responses »
Jun 202024
 

Pearl Spurlock, tourist guide and raconteur extraordinaire of the early Shepherd of the Hills days in Branson. “Sparky” was such a legend herself; we used this photograph as a full page illustration in See The Ozarks

Pearl Spurlock became as well known as the characters and locations of Harold Bell Wright’s best-selling 1906 novel, The Shepherd of the Hills. As ‘furners’ traveled to Branson to pay homage to the events and people of the novel, most were treated to the knowledgeable services of “Sparky” – early on by horseback, and later in her car. As they bumped over the rocky hills to Sammy Lane’s Lookout and Uncle Ike’s Post Office, Pearl “not only tells the story in a beautiful and impressive manner, but feels it, … and you feel it must be the first time (she has given it) … It has grown sweeter to her each time it is told.” (Harrison County Times, Bethany, Missouri, Nov. 1, 1934.)

Mary Elizabeth Mahnkey, poet of the hills, even penned a tribute to Pearl:

Velvet fingers, but grip of steel,

Eyes on the road, hands on the wheel,

A flashing smile and a kindly hail,

For passing friends on the shining trail;

 

And a fine, sure knowledge of hill and wood,

With legend, tradition, bad or good.

And Pearl Spurlock floats along

With her big car singing its steady song.

 

And yet, I wonder if sometime she

Dreams a dream of the used to be?

When a good horse answered her girlish skill

In a glorious gallop o’er vale and hill,

 

When the summer days passed gay and sweet,

On the little bay mare with dancing feet.

Today the same strong love abides

For her still streams, her mountain sides,

And that is why they all depend

On dear Pearl Spurlock—the tourist’s friend.

The article noted that Pearl was a Harrison County local, as her family was from there, well outside the territory of the Shepherd of the Hills.

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See The Ozarks: The Touristic Image is available on our website at www.dammingtheosage.com for $22.50 (10% off retail price of $24.95), postage paid.

 

COON RIDGE NOVELTY SHOP

 Beautiful Ozarks, See The Ozarks, Uncategorized  No Responses »
May 302024
 

 

The caption of this real photo postcard reads: “Rube St. Clair, Champion Basket Maker of the Ozarks, Coon Ridge Novelty Shop, Ozark Route US 65 … Reeds Spring, Mo.  Con Jock Studio.” This is a sharp, well-fixed image from a photographer/studio we have not encountered before. Unfortunately, a search of newspapers.com did not pull up any ads for the “Con Jock Studio.”

Distinctive souvenirs were produced in the Shepherd of the Hills Country and sold at roadside curio and gift shops like Coon Ridge Novelty Shop in Reeds Springs. This shop was owned by John and Mrs. Wallace. She was a teacher at the Crane school.

The shops were stocked with locally made baskets, wood carvings, wares made of cedar, Harold Horine’s colorful drip-glaze concrete pots, and chenille spreads brought in from the southeastern United States. Some of those once-inexpensive souvenirs now fetch many times their original price.

“You will see the natives all along the highways weaving baskets. This is a very pleasant as well as profitable work, as they sell enough to the tourists, or ‘furners’ as they say, to help them live a ‘right smart while.’ The baskets are made in various shapes and sizes, and mostly of white oak.” Pearl Spurlock, legendary taxi driver, tour guide, and raconteur of the Shepherd of the Hills Country, quoted in See the Ozarks: The Touristic Image.

This image and many others are now in the Payton Collection of Ozarks Memorabilia at the Missouri State University Libraries-Ozarks Studies Institute.

 

Lens & Pen Press books are on sale on our website, postage paid.   See the Ozarks is now priced at $22.50, ppd.

 

CAN YOU TOP THESE? Moving ads for Lake of the Ozarks Recreation

 Lens & Pen Press, See The Ozarks, Uncategorized  No Responses »
Nov 012023
 

Painted aluminum license plate topper, 1940s. Aluminum replaced steel in almost everything due to the World War 2 war effort. As aluminum didn’t rust it continued to be used post war. Below it is a less detailed image of the icon of Lake of the Ozarks, Bagnell Dam. Painted steel. Possibly in the late 1930s.

When Americans took to the highways for family vacations, license plate toppers were affixed to their automobile’s back plate. They advertised a place or business. A few identified the vehicle owner’s profession. They were in vogue before cars were required to have two plates and before automobile designs that don’t have space around the plate for the advertising message. Most are from the 1930s to 1980s. Occasionally one sees a descendant of the topper—a license plate holder advertising a sports team, car dealer, or organization. Bumper stickers advertising “Cowboy Bob’s Reptile Ranch” were a topper’s low-class relative slapped on by a teenage lad as you gawked at diamondbacks as fat as a truck tire.

The motif of license toppers of tourist regions, like souvenirs, usually conveyed what was thought to attract visitors or sometimes dramatic architecture or an unusual landscape feature. When Bagnell Dam closed in 1931, Union Electric of St. Louis, its builder, was bursting with pride about the multi-million-dollar hydroelectric project which backed up the Osage River creating 1,100 miles of shoreline. Images of this marvel of modern technology became the region’s icon. Union Electric would be forced to sell these developable properties before a tourism boom. While the public did take tours of the powerhouse, it doesn’t seem likely that very many planned their vacation around witnessing the creation of electricity from running water.

Lazy Days Resort, Lake of the Ozarks license plate topper, marked Vernon Co. Newton, IA. Possibly 1950s. “Fishin’s good” (below) Lake of the Ozarks license plate topper. 1950s? Its graphic style is reminiscent of Jazz Age cartoonist John Held Jr. but there weren’t many promotional artifacts from Lake of the Ozarks during Held’s heyday. No specific business is promoted so it’s unclear what its origins were.

Lake of the Ozarks tourist advertising rarely featured any version of the indigenous population compared to Branson and the Shepherd of the Hills country. This reclining country bumpkin is not accessorized with a jug of corn whiskey or a floppy eared hound. He’s rural, but not a stereotypical hillbilly.

The Vernon Company is still going strong. Founded in 1902, today they employ 500 people producing products branded for promotion. Through the years their design work has been eye-catching. One of their 1950s license toppers of a roller-skating girl with “God Bless America” advertises a Philadelphia Roller Rink. It was on eBay for $395.

Lake of the Ozarks attractions have always been somewhat generic compared to Branson’s specifically regional reasons to visit—float fishing, country music, and frontier history theme parks. Branson’s symbol was Old Matt’s Cabin, domicile of the god-fearing hill folk in Harold Bell Wright’s romantic The Shepherd of the Hills. This bestseller identified the upper White River Hills as a region that had preserved old time ways. Curiously, we’re not aware of license plate toppers with a log cabin or any representation of the anachronistic culture of the place. The two tourist venues have very different beginnings and pitches to vacationers with different promotional strategies.

Our 5,000-piece collection of Ozark memorabilia and souvenirs contains license plate toppers from Lake of the Ozarks but none from Branson. The collection is now owned by Missouri State University Libraries-Ozarks Studies Institute.

Lazy Days Resort seems to have gone out of business around the year 2000. There is a Lazy Dayz Resort and RV Park at Lake of the Ozarks which opened three years ago. Their advertising used a man sipping a drink in a hammock. The reclining hillbilly of the Lazy Days license plate topper has evolved into a lazy tourist.

 

Most Lens & Pen titles are on sale on our website for half price, postage paid.  See the Ozarks: The Touristic Image, where you can find many more examples of this contrasting branding, is now $12.50, postage paid.

COMPETING OZARK TOURISM ICONS: Old Matt’s Cabin vs. Bagnell Dam

 Lens & Pen Press, See The Ozarks  No Responses »
Oct 292023
 

The two biggest tourist centers of the Ozarks are Branson and Lake of the Ozarks. While graphics used to promote travel do not necessarily accurately or honestly represent those places, they can betray the character and history of places. Such is the case with the imagery used to advertise and decorate souvenirs of these two attractions.

Souvenirs from the Shepherd of the Hills Country (Branson). Its dominant motif is Old Matt’s Cabin from Harold Bell Wright’s “The Shepherd of the Hills.” Tourism and recreation were not add-ons to a dam and reservoir project here. They long preceded the building of artificial reservoirs and featured fishing and outdoor recreation with the bucolic locals playing a role.

Branson, near the Missouri-Arkansas line in southwest Missouri, began attracting travelers in the early 190s. Harold Bell Wright’s bucolic novel, Shepherd of the Hills, drew attention to the upper White River hills and their rustic inhabitants. Wright portrayed the inhabitants as colorful primitives and locals claimed to be the inspiration for various characters. The Ross house, known as Old Matt’s Cabin, became a symbol of for the area. It decorated brochures and gifts communicating that a vacation in the Shepherd of the Hills country was trip to the trouble-free past.

Lake of the Ozarks, on the northern flank of the Ozarks was created in 1931 by the closing of Bagnell Dam. This blockage of the Osage River was built by Union Electric (now AmerenUE) to supply electricity. Lacking any comparable settler mythos, pictures of the dam represented the new lake. This wonder of technology was plastered on tourist promotions and souvenirs. From the beginning, its recreational attractions have been hedonistic pleasure, boating, and fishing in the 54,000-acre reservoir. Perhaps the difficulty of picturing the artificial lake led to the inappropriate use of an industrial structure.

 

 

 

 

Lake of the Ozarks souvenirs feature Bagnell Dam, which created the reservoir for hydro-electric power, not recreation or flood control.

 

 

 

 

 

 

Most Lens & Pen titles are on sale on our website for half price, postage paid.  See the Ozarks: The Touristic Image, where you can find many more examples of this contrasting branding, is now $12.50, postage paid.

 

Springfield “a Gem of a City”

 James Fork of the White, Lens & Pen Press, See The Ozarks  No Responses »
Oct 222023
 

John T. Woodruff and the Chamber of Commerce had encouraged private companies in the 1920s and ’30s to harness the hydropower from Ozark streams. When they didn’t and the Army Corps of Engineers embarked on their massive White River multi-purpose dam campaign, Woodruff and packs of Springfield leaders traveled to Washington, DC, to testify before Congress on behalf of these projects.

An anonymous letter to the editor in the October 31, 1925, Springfield Leader captures the mystical association dams, roads, and prosperity had for that era’s believers in progress. Springfield, the author implies, should become the Queen City of Ozark water resource development. Transforming the free-flowing streams into reservoirs, along with “excellent highways,” would make the town a “fountainhead” of wealth:

“Springfield is the nipple on the breast of the Ozarks. Within the circumference of this Ozarkian breast are more stupendous hydro-electric projects than in any same area in America. No less than six enormous projects, involving $200,000,000! … Not dreams, but projects as sure to be developed as water runs down hill, and its running may be changed into gold. Why Florida is a piker compared to our Ozarks. And these enormous dams will empound vast inland lakes, converting the Ozarks into a wonderland for the tourists developing hotels and pleasure resorts rivaling the dreams of Florida. Now consider our excellent highways, draining like milk ducts, the wealth and patronage of these marvelous Ozarks into Springfield, its fountain’s head. Will Springfield grow? We guess yes.”

Taken from James Fork of the White: Transformation of an Ozark River, now on sale for $17.50 (half price) postage paid, at www.beautifulozarks.com

 

A True Ozark Icon: the Hillbilly

 Beautiful Ozarks, James Fork of the White, Lens & Pen Press, See The Ozarks  No Responses »
Oct 172023
 

Controversy over viewing the Ozarks as a refuge of degenerate primitives has a long history. This symbol of profound rusticity upset promoters and businessmen like John Woodruff but defenders of the premodern Ozarks rushed to defend even the stereotypical hillbilly. On March 27, 1934, The Springfield Leader and Press reprinted highlights of the disastrous meeting of the Springfield Folk Festival advisory committee with Chamber of Commerce leadership. Replying to accusations that they were “advertising to the world that we are ignorant”:

“We are not trying to present freaks or ignoramuses,” the honorable district chairman said. “We are just trying to preserve some of the old, lovely, beautiful, wonderful things that went into the making of the country. I am not ashamed of some of the things my parents did.” “Of course, it does not have to be rough, rowdy, and hoedownish,” the Springfield city chairman said. “Oh, yes it does,” put another leader. “It wouldn’t be the Ozarks if it didn’t.” “You mean we’re not going to have hill billies with beards?”

Taken from James Fork of the White: Transformation of an Ozark River, now on sale for $17.50 (half price) postage paid, at www.beautifulozarks.com

 

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