CAN YOU TOP THESE? Moving ads for Lake of the Ozarks Recreation

 Lens & Pen Press, See The Ozarks, Uncategorized  No Responses »
Nov 012023
 

Painted aluminum license plate topper, 1940s. Aluminum replaced steel in almost everything due to the World War 2 war effort. As aluminum didn’t rust it continued to be used post war. Below it is a less detailed image of the icon of Lake of the Ozarks, Bagnell Dam. Painted steel. Possibly in the late 1930s.

When Americans took to the highways for family vacations, license plate toppers were affixed to their automobile’s back plate. They advertised a place or business. A few identified the vehicle owner’s profession. They were in vogue before cars were required to have two plates and before automobile designs that don’t have space around the plate for the advertising message. Most are from the 1930s to 1980s. Occasionally one sees a descendant of the topper—a license plate holder advertising a sports team, car dealer, or organization. Bumper stickers advertising “Cowboy Bob’s Reptile Ranch” were a topper’s low-class relative slapped on by a teenage lad as you gawked at diamondbacks as fat as a truck tire.

The motif of license toppers of tourist regions, like souvenirs, usually conveyed what was thought to attract visitors or sometimes dramatic architecture or an unusual landscape feature. When Bagnell Dam closed in 1931, Union Electric of St. Louis, its builder, was bursting with pride about the multi-million-dollar hydroelectric project which backed up the Osage River creating 1,100 miles of shoreline. Images of this marvel of modern technology became the region’s icon. Union Electric would be forced to sell these developable properties before a tourism boom. While the public did take tours of the powerhouse, it doesn’t seem likely that very many planned their vacation around witnessing the creation of electricity from running water.

Lazy Days Resort, Lake of the Ozarks license plate topper, marked Vernon Co. Newton, IA. Possibly 1950s. “Fishin’s good” (below) Lake of the Ozarks license plate topper. 1950s? Its graphic style is reminiscent of Jazz Age cartoonist John Held Jr. but there weren’t many promotional artifacts from Lake of the Ozarks during Held’s heyday. No specific business is promoted so it’s unclear what its origins were.

Lake of the Ozarks tourist advertising rarely featured any version of the indigenous population compared to Branson and the Shepherd of the Hills country. This reclining country bumpkin is not accessorized with a jug of corn whiskey or a floppy eared hound. He’s rural, but not a stereotypical hillbilly.

The Vernon Company is still going strong. Founded in 1902, today they employ 500 people producing products branded for promotion. Through the years their design work has been eye-catching. One of their 1950s license toppers of a roller-skating girl with “God Bless America” advertises a Philadelphia Roller Rink. It was on eBay for $395.

Lake of the Ozarks attractions have always been somewhat generic compared to Branson’s specifically regional reasons to visit—float fishing, country music, and frontier history theme parks. Branson’s symbol was Old Matt’s Cabin, domicile of the god-fearing hill folk in Harold Bell Wright’s romantic The Shepherd of the Hills. This bestseller identified the upper White River Hills as a region that had preserved old time ways. Curiously, we’re not aware of license plate toppers with a log cabin or any representation of the anachronistic culture of the place. The two tourist venues have very different beginnings and pitches to vacationers with different promotional strategies.

Our 5,000-piece collection of Ozark memorabilia and souvenirs contains license plate toppers from Lake of the Ozarks but none from Branson. The collection is now owned by Missouri State University Libraries-Ozarks Studies Institute.

Lazy Days Resort seems to have gone out of business around the year 2000. There is a Lazy Dayz Resort and RV Park at Lake of the Ozarks which opened three years ago. Their advertising used a man sipping a drink in a hammock. The reclining hillbilly of the Lazy Days license plate topper has evolved into a lazy tourist.

 

Most Lens & Pen titles are on sale on our website for half price, postage paid.  See the Ozarks: The Touristic Image, where you can find many more examples of this contrasting branding, is now $12.50, postage paid.

COMPETING OZARK TOURISM ICONS: Old Matt’s Cabin vs. Bagnell Dam

 Lens & Pen Press, See The Ozarks  No Responses »
Oct 292023
 

The two biggest tourist centers of the Ozarks are Branson and Lake of the Ozarks. While graphics used to promote travel do not necessarily accurately or honestly represent those places, they can betray the character and history of places. Such is the case with the imagery used to advertise and decorate souvenirs of these two attractions.

Souvenirs from the Shepherd of the Hills Country (Branson). Its dominant motif is Old Matt’s Cabin from Harold Bell Wright’s “The Shepherd of the Hills.” Tourism and recreation were not add-ons to a dam and reservoir project here. They long preceded the building of artificial reservoirs and featured fishing and outdoor recreation with the bucolic locals playing a role.

Branson, near the Missouri-Arkansas line in southwest Missouri, began attracting travelers in the early 190s. Harold Bell Wright’s bucolic novel, Shepherd of the Hills, drew attention to the upper White River hills and their rustic inhabitants. Wright portrayed the inhabitants as colorful primitives and locals claimed to be the inspiration for various characters. The Ross house, known as Old Matt’s Cabin, became a symbol of for the area. It decorated brochures and gifts communicating that a vacation in the Shepherd of the Hills country was trip to the trouble-free past.

Lake of the Ozarks, on the northern flank of the Ozarks was created in 1931 by the closing of Bagnell Dam. This blockage of the Osage River was built by Union Electric (now AmerenUE) to supply electricity. Lacking any comparable settler mythos, pictures of the dam represented the new lake. This wonder of technology was plastered on tourist promotions and souvenirs. From the beginning, its recreational attractions have been hedonistic pleasure, boating, and fishing in the 54,000-acre reservoir. Perhaps the difficulty of picturing the artificial lake led to the inappropriate use of an industrial structure.

 

 

 

 

Lake of the Ozarks souvenirs feature Bagnell Dam, which created the reservoir for hydro-electric power, not recreation or flood control.

 

 

 

 

 

 

Most Lens & Pen titles are on sale on our website for half price, postage paid.  See the Ozarks: The Touristic Image, where you can find many more examples of this contrasting branding, is now $12.50, postage paid.

 

Paul Holland, “Hillbilly Artist” of Springfield

 Beautiful Ozarks, James Fork of the White, Lens & Pen Press, Uncategorized  No Responses »
Sep 172023
 

These attractive maps promoting rusticated leisure near Springfield were designed by Paul Holland.

Paul Holland was the owner of Holland Engraving Company and a weekend painter active in the Ozarks’ Artists Guild in the 1930s. Holland was a lifelong defender of the Ozarks as a fit subject for art. “Ozarks Treat Artists Better” read the title of a July 25, 1930 Springfield Leader article about Holland’s misadventures going back east to paint that landscape. Not only was he unimpressed by the art he viewed, but he also found the landowners inhospitable:

After a three-week survey of the situation, Paul Holland, “hillbilly artist” and leader in the Ozarks Artists Guild, has returned from a tour through New England and southeastern Canada more convinced than ever that the Ozarks offers to artists “all the advantages and none of the disadvantages” of the east. “‘The natives,’ he said, ‘seem averse to having sketchers on their land, and even the docks, and virtually all homes are posted ‘no trespassing.’”

This painting and five others by Paul Holland, as  well as the maps, from our collection are now with Missouri State Libraries-Ozark Studies Institute. Read more about the collection here

Oil painting by Paul Holland titled “Ozark Village.” View of Branson’s downtown from Presbyterian Hill across Lake Taneycomo.

 

River Guides at Owen’s Theater – near the end of the era

 Beautiful Ozarks, James Fork of the White, Uncategorized  No Responses »
Oct 052022
 

Jim Owen leans jauntily on the truck (front row, right), with artist Steve Miller and Owen’s float-fishing guides in front of his Hillbilly Theater, 1940.

At the height of the float trip era, Jim Owen and his team gathered for a photo on Owen Company truck, in front of the Owen Hillbilly Theater, Branson venue for early moving pictures. Table Rock Dam would ultimately kill the famed Galena to Branson float, but floating is still alive and well on interior Ozark rivers when this photo was taken.

James Mason Owen was many things – twelve-time mayor of Branson, bank president, car dealer, restaurateur, movie theater owner, dairyman, fishing columnist, breeder of fox hounds, manufacturer of dog food, and publicity genius. Never was he accused of being an Arcadian. Cigar-chomping capitalist and master of mass media that he was, Owen had the good sense to recruit old time river men like Charley Barnes when he launched the Owen Boat Line.

Owen’s roster included many who had pioneered floating the James and White back in the days when city folks detrained at Galena. A jokester himself, Owen encouraged colorful rustic behavior that fulfilled visitors’ expectations of being escorted downstream by a tractable variety of hillbilly.

Today, canoes and kayaks have replaced wooden john boats and lighter, more functional gear has made camp set up easier. These quick and easy floats, unlike the leisurely floats on the White River or on the James from Galena to Branson, don’t require guide services or provide colorful local characters to entertain the visitors. Newer generations don’t know what they’re missing.

In his memoir, Ted Sare, a guide for the Owen Boat Line in the 1940s, praised the colorful entrepreneur:

“There was no better promoter of that than Jim Owen. He was an ex-newspaperman and knew the value of advertising and also knew how to reach the famous and important people, and he did. He had some of the biggest names in the country and a lot of Hollywood movie stars as his clientele. Jim did more than any other one man to put White River and Branson, Missouri on the map.”

Today, the Historic Owen Theatre is the official home of the Branson Regional Arts Council presenting amateur and professional level Broadway musicals and plays year-round.

Photo from James Fork of the White: Transformation of an Ozark River, 352 pages with more than 400 color illustrations. Lens & Pen Press is having a half-price sale for all titles. James Fork is now available on our website at www.dammingtheosage.com for $17.50 (half the original price of $35), postage paid.

 

Webb’s Mule Factory – Branson

 James Fork of the White, See The Ozarks  No Responses »
Sep 092020
 

Webb appears to have a tattoo on his left arm. We can’t quite make it out, but there’s a good chance he was in the Navy as military symbols were dominant motifs in ink then.

On the front of this real photo postcard, circa 1940, is written “H. P. Webb, Originator of “Missouri Mule.” We vaguely remember seeing these handmade souvenir mules in junk shops or antique malls in the past. After finding this postcard, if we see another one we’ll buy it.

The Missouri mule has faded from public memory. Mules, which are a sterile hybrid of horses and donkeys, were known for their strength, stamina, and intelligence – and for their willful obstinance, contrariness. Somehow this aligned with the popular image of Missourians and the mule was a symbol of rural Missouri. They are more a curiosity than a common farm animal today. Awareness of them has retreated. Locally produced souvenirware all but vanished in the 1950s with the availability of much cheaper Japanese giftware, some of which was hand-painted and quite attractive originally but became slurred as time went on. Locally made crafts are sold today as art, not souvenirs.

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Lens & Pen books are available on this website, on amazon.com and at Barnes & Noble. You can see sample pages of our most recent book, Lover’s Leap Legends: From Sappho of Lesbos to Wah-Wah-Tee of Waco, on our website: hypercommon.com.

Lover’s Leap Legends won the bronze medal in the popular culture division of the 2020 Independent Publishers’ Book Awards, an international competition. This year there were entries from forty-four states, seven Canadian provinces and fifteen other countries.

James Fork of the White: Transformation of an Ozark River was a finalist in Regional Non-fiction in the 2019 Indie Book Awards. Lens & Pen Press’s earlier river book, Damming the Osage: The Conflicted Story of Lake of the Ozarks and Truman Reservoir, was awarded a silver medal by the Independent Publishers’ Book Awards in 2013.)

 

Ozark Beach – Anglers on the lawn preparing to fish Lake Taneycomo

 James Fork of the White, See The Ozarks  No Responses »
Aug 072020
 

Real Photo postcard, postmarked July 1, 1918. Real Photo Postcards of this era are often exceedingly detailed and sharp. They are actual photographs produced from a negative taken with a postcard camera, not photomechanical reproductions. The amount of silver on the paper was adequate to produce exquisitely realistic images

Visions of vacations past. Here, three cane-pole nimrods and one fisherman with a rod and reel lounge on the lawn at Ozark Beach. Maybe they’re telling tall tales of the one that got away, or discussing which holes in Lake Taneycomo will offer up the best catch. They seem to be objects of curiosity to a gaggle of tourists. The note on the back from Barbara to Miss Hattie in Kansas City reads in part, “we rode 20 miles from Branson on the boat. We were so tired when we got here. This is a picture of the Hotel we are stopping at … We went fishing last night … Will see you soon.”

Ozark Beach was a very early resort within walking distance to the low dam that created Lake Taneycomo. Recently we’ve seen Missouri’s first hydroelectric project, which closed in 1916, referred to as Ozark Beach Dam. We have no idea why. Its original name was Powersite. Why the change, we don’t know.

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Lens & Pen books are available on this website, on amazon.com and at Barnes & Noble. You can see sample pages of our most recent book, Lover’s Leap Legends: From Sappho of Lesbos to Wah-Wah-Tee of Waco, on our website: hypercommon.com.

Lover’s Leap Legends won the bronze medal in the popular culture division of the 2020 Independent Publishers’ Book Awards, an international competition. This year there were entries from forty-four states, seven Canadian provinces and fifteen other countries.

James Fork of the White: Transformation of an Ozark River was a finalist in Regional Non-fiction in the 2019 Indie Book Awards. Lens & Pen Press’s earlier river book, Damming the Osage: The Conflicted Story of Lake of the Ozarks and Truman Reservoir, was awarded a silver medal by the Independent Publishers’ Book Awards in 2013.)

 

Branson’s College of the Ozarks had its beginnings in Forsythe

 James Fork of the White, See The Ozarks  No Responses »
May 062020
 

Real photo postcard of some faculty of the School of the Ozarks on a 1909 outing at Swan Creek.

Along with Harold Bell Wright’s moralistic Shepherd of the Hills influence, a component of the region’s image has been the School of the Ozarks, now called College of the Ozarks (“Hard Work U.”). It began as an effort by the Presbyterian Church to expand the limited educational opportunities for Ozark children in the early 1900s. A $20,000 brick building was built on a hill overlooking Swan Creek. A fire destroyed it in 1915. The school used the facilities of the Forsyth Public School for a time until a campus was started at Point Lookout in Hollister where the College is today.

The Christian ethical influence of Harold Bell Wright and College of the Ozarks is in sharp contrast with the more secular origins of another Ozark tourist draw, Lake of the Ozarks. Two of the three men most influential in the creation of Bagnell Dam and the Lake did time in federal penitentiaries.

Lens & Pen books are available for purchase on this website on amazon.com and at Barnes & Noble. See sample pages from our new book, Lover’s Leap Legends: From Sappho of Lesbos to Wah-Wah-Tee of Waco, on our website: hypercommon.com

Progress comes to the Ozarks with the building of Powersite Dam

 James Fork of the White, Uncategorized  No Responses »
Feb 112020
 

Printed on back: “Views of White River Dam, Camp Ozark, by A. K. Bishop, Forsyth, Mo.” Written in pencil, “Taneycomo Dam, Ozarks, June–1912.” Real photo postcard.

Powersite Dam, originally called White River Dam, was built by the Ambursen Hydraulic Construction Company of Boston. It is a hollow cement-slab and buttress structure. As we wrote in James Fork of the White, “Powersite Dam was not architecturally blatantly industrial. The narrow, twenty mile-long lake it created became regarded as part of nature, indistinguishable from the free-flowing river it replaced.”

The dapper gents in the photo seem to find something hilarious about “Three toots of whistle means blasting.” Numerous similar real photo postcards were taken of the activities connected with building the dam; some large albums exist that have been put together from them. Allen Kitchel (A.K.) Bishop died in 1925, but his wife, Grace May (Lefler) Bishop, continued their postcard business in Branson under the name of the White River Art Company, selling primarily hand-tinted, colored views printed lithographically.

The construction phase brought in cash to the local economy and afterward boosted Branson and Hollister tourism. A village of shacks was constructed to house and service workers. Later Corps of Engineers’ dams took massive amounts of farmland and were more controversial.

 

Lens & Pen books are available on this website on amazon.com and at Barnes & Noble. Our most recent book is James Fork of the White: Transformation of an Ozark River.

See sample pages from our forthcoming book, Lover’s Leap Legends: From Sappho of Lesbos to Wah-Wah-Tee of Waco, on our website: hypercommon.com Available in February.

 

 

“Staff” of Jim Owen’s Float Service

 Uncategorized  2 Responses »
Jul 112018
 

Owen and his band of guides, raconteurs and artist Steve Miller hang out in front of Owen’s Hillbilly Theater in downtown Branson.

Owen’s roster included many who had pioneered floating the James and White back in the days when city folks detrained at Galena. Few guides worked full time. Some continued to offer their services to Galena operators. The Branson businessman’s aggressive advertising reeled in the most clients and in the twenty-six years he packaged trips he would use almost every river man at one time or another. Jim Owen became an institution, but some of his guides had reputations for their fishing acumen, campfire cooking skills, or country wit. A jokester himself, Owen encouraged colorful rustic behavior that fulfilled visitors’ expectations of being escorted downstream by a tractable variety of hillbilly.

James Fork of the White (p. 235)

James Fork of the White is available on this website, on amazon.com and at Barnes & Noble.

POWERSITE DAM and Lake Taneycomo

 Uncategorized  No Responses »
Apr 252018
 

Powersite Dam went into service in 1913 on the White River near Forsyth, Missouri, the first hydroelectric dam in Missouri. Designed in 1911 by Nils F. Ambursen as the largest concrete buttress dam of its kind, the dam is still privately owned by the Empire District Electric Company.

Powersite was hardly a visual embodiment of modernism like the later high dams out West. It more resembled a big milldam. Its forebay was little more than a pool in the White River. As it was a run-of-the river dam, Lake Taneycomo’s shoreline fluctuated very little.

The narrow, twenty mile-long lake it created became regarded as part of nature, indistinguishable from the free-flowing river it replaced. A March 12, 1913 article in the Springfield Republican, “Lake Taneycomo Is Name Bestowed By Branson Club,” compared the lake to the more famous Lake Como in the Alps. The new lake “nestled among the bluffs of the beautiful Ozarks” was part of the White River, “which no more picturesque stream can be found.” The Branson Club created the name from Taney County Missouri.

Until Table Rock’s discharge of frigid water turned it into a trout environment, Taneycomo was popular with swimmers and bass fishermen. Rockaway Beach flourished as a summer resort from the 1920s through the ’50s, until Table Rock drastically changed the lake’s water temperature.

Some local promoters got it in their heads that the price of electricity near the plants would be so low that factories would automatically spring up. A headline in the Springfield Republican (November 18, 1911) proclaimed “Cotton Mills Will Come To White River: Dam Proposition Is to Furnish Power for Big Industries From New England.” None of this happened. Electric rates were not less close to the dam. Cotton production did not swell.

Adapted from James Fork of the White: Transformation of an Ozark River

 

James Fork of the White is available on this website, on amazon.com and at Barnes & Noble.

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