Increased tourism justified mass-produced postcards

 See The Ozarks, Uncategorized  No Responses »
Mar 112020
 

Powersite Dam, 1920s postcard. White River Art Station.

Real photo postcards were produced one at a time, usually by the photographer himself, which made them ideal for small regional markets; it also means they are less common today on the collector’s market. As Ozark tourism grew, entrepreneurs turned to producing printed postcards, which could be printed in large runs. After A.K. Bishop, an early producer of real photo postcards, died in 1925, his widow, Mrs. Grace Bishop, continued in the picture-postcard business. Her stock and trade were mechanically reproduced postcards. A photograph was hand-colored then reproduced as a lithograph to be printed by the thousands. Mrs. Bishop operated a store in Branson, the White River Art Station, and labeled her postcards with that name.

When a large flood inundated Branson in 1927 an article in the Stone County News Oracle (April 27), Galena, gave an indication of the scale of the printed postcard business. The article noted she had not suffered as much damage: “Possibly one who suffered the least in the form of ruined stock was Mrs. Grace Bishop of the White River Art Station.” She had placed her stock on high shelves and was able to enter the studio in a rowboat and retrieve her stock: “Mrs. Bishop says she has a hundred thousand picture cards on hand and two hundred thousand ordered. She is ready for summer any day she wants to come.”

An abundance of White River Art Station printed postcards are for sale on eBay and through postcard dealers throughout America for a few dollars. George Hall’s real photo postcards, however, are rarely for sale and can bring $60 to $200.

 

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Progress comes to the Ozarks with the building of Powersite Dam

 James Fork of the White, Uncategorized  No Responses »
Feb 112020
 

Printed on back: “Views of White River Dam, Camp Ozark, by A. K. Bishop, Forsyth, Mo.” Written in pencil, “Taneycomo Dam, Ozarks, June–1912.” Real photo postcard.

Powersite Dam, originally called White River Dam, was built by the Ambursen Hydraulic Construction Company of Boston. It is a hollow cement-slab and buttress structure. As we wrote in James Fork of the White, “Powersite Dam was not architecturally blatantly industrial. The narrow, twenty mile-long lake it created became regarded as part of nature, indistinguishable from the free-flowing river it replaced.”

The dapper gents in the photo seem to find something hilarious about “Three toots of whistle means blasting.” Numerous similar real photo postcards were taken of the activities connected with building the dam; some large albums exist that have been put together from them. Allen Kitchel (A.K.) Bishop died in 1925, but his wife, Grace May (Lefler) Bishop, continued their postcard business in Branson under the name of the White River Art Company, selling primarily hand-tinted, colored views printed lithographically.

The construction phase brought in cash to the local economy and afterward boosted Branson and Hollister tourism. A village of shacks was constructed to house and service workers. Later Corps of Engineers’ dams took massive amounts of farmland and were more controversial.

 

Lens & Pen books are available on this website on amazon.com and at Barnes & Noble. Our most recent book is James Fork of the White: Transformation of an Ozark River.

See sample pages from our forthcoming book, Lover’s Leap Legends: From Sappho of Lesbos to Wah-Wah-Tee of Waco, on our website: hypercommon.com Available in February.