Powersite Dam, 1920s postcard. White River Art Station.
Real photo postcards were produced one at a time, usually by the photographer himself, which made them ideal for small regional markets; it also means they are less common today on the collector’s market. As Ozark tourism grew, entrepreneurs turned to producing printed postcards, which could be printed in large runs. After A.K. Bishop, an early producer of real photo postcards, died in 1925, his widow, Mrs. Grace Bishop, continued in the picture-postcard business. Her stock and trade were mechanically reproduced postcards. A photograph was hand-colored then reproduced as a lithograph to be printed by the thousands. Mrs. Bishop operated a store in Branson, the White River Art Station, and labeled her postcards with that name.
When a large flood inundated Branson in 1927 an article in the Stone County News Oracle (April 27), Galena, gave an indication of the scale of the printed postcard business. The article noted she had not suffered as much damage: “Possibly one who suffered the least in the form of ruined stock was Mrs. Grace Bishop of the White River Art Station.” She had placed her stock on high shelves and was able to enter the studio in a rowboat and retrieve her stock: “Mrs. Bishop says she has a hundred thousand picture cards on hand and two hundred thousand ordered. She is ready for summer any day she wants to come.”
An abundance of White River Art Station printed postcards are for sale on eBay and through postcard dealers throughout America for a few dollars. George Hall’s real photo postcards, however, are rarely for sale and can bring $60 to $200.
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