Jim Owen leans jauntily on the truck (front row, right), with artist Steve Miller and Owen’s float-fishing guides in front of his Hillbilly Theater, 1940.
At the height of the float trip era, Jim Owen and his team gathered for a photo on Owen Company truck, in front of the Owen Hillbilly Theater, Branson venue for early moving pictures. Table Rock Dam would ultimately kill the famed Galena to Branson float, but floating is still alive and well on interior Ozark rivers when this photo was taken.
James Mason Owen was many things – twelve-time mayor of Branson, bank president, car dealer, restaurateur, movie theater owner, dairyman, fishing columnist, breeder of fox hounds, manufacturer of dog food, and publicity genius. Never was he accused of being an Arcadian. Cigar-chomping capitalist and master of mass media that he was, Owen had the good sense to recruit old time river men like Charley Barnes when he launched the Owen Boat Line.
Owen’s roster included many who had pioneered floating the James and White back in the days when city folks detrained at Galena. A jokester himself, Owen encouraged colorful rustic behavior that fulfilled visitors’ expectations of being escorted downstream by a tractable variety of hillbilly.
Today, canoes and kayaks have replaced wooden john boats and lighter, more functional gear has made camp set up easier. These quick and easy floats, unlike the leisurely floats on the White River or on the James from Galena to Branson, don’t require guide services or provide colorful local characters to entertain the visitors. Newer generations don’t know what they’re missing.
In his memoir, Ted Sare, a guide for the Owen Boat Line in the 1940s, praised the colorful entrepreneur:
“There was no better promoter of that than Jim Owen. He was an ex-newspaperman and knew the value of advertising and also knew how to reach the famous and important people, and he did. He had some of the biggest names in the country and a lot of Hollywood movie stars as his clientele. Jim did more than any other one man to put White River and Branson, Missouri on the map.”
Today, the Historic Owen Theatre is the official home of the Branson Regional Arts Council presenting amateur and professional level Broadway musicals and plays year-round.
Photo from James Fork of the White: Transformation of an Ozark River, 352 pages with more than 400 color illustrations. Lens & Pen Press is having a half-price sale for all titles. James Fork is now available on our website at www.dammingtheosage.com for $17.50 (half the original price of $35), postage paid.
