Nov 012023
 

Painted aluminum license plate topper, 1940s. Aluminum replaced steel in almost everything due to the World War 2 war effort. As aluminum didn’t rust it continued to be used post war. Below it is a less detailed image of the icon of Lake of the Ozarks, Bagnell Dam. Painted steel. Possibly in the late 1930s.

When Americans took to the highways for family vacations, license plate toppers were affixed to their automobile’s back plate. They advertised a place or business. A few identified the vehicle owner’s profession. They were in vogue before cars were required to have two plates and before automobile designs that don’t have space around the plate for the advertising message. Most are from the 1930s to 1980s. Occasionally one sees a descendant of the topper—a license plate holder advertising a sports team, car dealer, or organization. Bumper stickers advertising “Cowboy Bob’s Reptile Ranch” were a topper’s low-class relative slapped on by a teenage lad as you gawked at diamondbacks as fat as a truck tire.

The motif of license toppers of tourist regions, like souvenirs, usually conveyed what was thought to attract visitors or sometimes dramatic architecture or an unusual landscape feature. When Bagnell Dam closed in 1931, Union Electric of St. Louis, its builder, was bursting with pride about the multi-million-dollar hydroelectric project which backed up the Osage River creating 1,100 miles of shoreline. Images of this marvel of modern technology became the region’s icon. Union Electric would be forced to sell these developable properties before a tourism boom. While the public did take tours of the powerhouse, it doesn’t seem likely that very many planned their vacation around witnessing the creation of electricity from running water.

Lazy Days Resort, Lake of the Ozarks license plate topper, marked Vernon Co. Newton, IA. Possibly 1950s. “Fishin’s good” (below) Lake of the Ozarks license plate topper. 1950s? Its graphic style is reminiscent of Jazz Age cartoonist John Held Jr. but there weren’t many promotional artifacts from Lake of the Ozarks during Held’s heyday. No specific business is promoted so it’s unclear what its origins were.

Lake of the Ozarks tourist advertising rarely featured any version of the indigenous population compared to Branson and the Shepherd of the Hills country. This reclining country bumpkin is not accessorized with a jug of corn whiskey or a floppy eared hound. He’s rural, but not a stereotypical hillbilly.

The Vernon Company is still going strong. Founded in 1902, today they employ 500 people producing products branded for promotion. Through the years their design work has been eye-catching. One of their 1950s license toppers of a roller-skating girl with “God Bless America” advertises a Philadelphia Roller Rink. It was on eBay for $395.

Lake of the Ozarks attractions have always been somewhat generic compared to Branson’s specifically regional reasons to visit—float fishing, country music, and frontier history theme parks. Branson’s symbol was Old Matt’s Cabin, domicile of the god-fearing hill folk in Harold Bell Wright’s romantic The Shepherd of the Hills. This bestseller identified the upper White River Hills as a region that had preserved old time ways. Curiously, we’re not aware of license plate toppers with a log cabin or any representation of the anachronistic culture of the place. The two tourist venues have very different beginnings and pitches to vacationers with different promotional strategies.

Our 5,000-piece collection of Ozark memorabilia and souvenirs contains license plate toppers from Lake of the Ozarks but none from Branson. The collection is now owned by Missouri State University Libraries-Ozarks Studies Institute.

Lazy Days Resort seems to have gone out of business around the year 2000. There is a Lazy Dayz Resort and RV Park at Lake of the Ozarks which opened three years ago. Their advertising used a man sipping a drink in a hammock. The reclining hillbilly of the Lazy Days license plate topper has evolved into a lazy tourist.

 

Most Lens & Pen titles are on sale on our website for half price, postage paid.  See the Ozarks: The Touristic Image, where you can find many more examples of this contrasting branding, is now $12.50, postage paid.

Oct 292023
 

The two biggest tourist centers of the Ozarks are Branson and Lake of the Ozarks. While graphics used to promote travel do not necessarily accurately or honestly represent those places, they can betray the character and history of places. Such is the case with the imagery used to advertise and decorate souvenirs of these two attractions.

Souvenirs from the Shepherd of the Hills Country (Branson). Its dominant motif is Old Matt’s Cabin from Harold Bell Wright’s “The Shepherd of the Hills.” Tourism and recreation were not add-ons to a dam and reservoir project here. They long preceded the building of artificial reservoirs and featured fishing and outdoor recreation with the bucolic locals playing a role.

Branson, near the Missouri-Arkansas line in southwest Missouri, began attracting travelers in the early 190s. Harold Bell Wright’s bucolic novel, Shepherd of the Hills, drew attention to the upper White River hills and their rustic inhabitants. Wright portrayed the inhabitants as colorful primitives and locals claimed to be the inspiration for various characters. The Ross house, known as Old Matt’s Cabin, became a symbol of for the area. It decorated brochures and gifts communicating that a vacation in the Shepherd of the Hills country was trip to the trouble-free past.

Lake of the Ozarks, on the northern flank of the Ozarks was created in 1931 by the closing of Bagnell Dam. This blockage of the Osage River was built by Union Electric (now AmerenUE) to supply electricity. Lacking any comparable settler mythos, pictures of the dam represented the new lake. This wonder of technology was plastered on tourist promotions and souvenirs. From the beginning, its recreational attractions have been hedonistic pleasure, boating, and fishing in the 54,000-acre reservoir. Perhaps the difficulty of picturing the artificial lake led to the inappropriate use of an industrial structure.

 

 

 

 

Lake of the Ozarks souvenirs feature Bagnell Dam, which created the reservoir for hydro-electric power, not recreation or flood control.

 

 

 

 

 

 

Most Lens & Pen titles are on sale on our website for half price, postage paid.  See the Ozarks: The Touristic Image, where you can find many more examples of this contrasting branding, is now $12.50, postage paid.

 

Nov 102021
 

In Damming the Osage, we wrote about the connection between Col. R. G. Scott and Robert M. Snyder, who built Ha Ha Tonka.

Colonel R. G. Scott came from Iowa to the Ozarks around 1890 where he futilely attempted to promote a railroad linking Jefferson City and Springfield. He and a friend, Major R. D. Kelly, bought or optioned a large parcel of land around Gunter Spring from Jack Roach. His son, Sydney Roach, was an attorney on the Snyder legal team.

Likely, it was the Colonel who built the low dam that created the lake that would be subsumed by Lake of the Ozarks. Possibly, it was he who stocked it with rainbow trout. Probably, it was Scott who coined the name Ha Ha Tonka, although he claimed a Captain Lodge learned that name from a group of visiting Osage Indians. Certainly, it was Colonel Scott who published the first article extolling Ha Ha Tonka’s natural wonders in an 1898 issue of Carter’s Magazine.

A 1929 article in The Springfield Press (Oct. 19), “Pioneer Enthusiast Of the Ozarks, Who Dreamed of Dams, Hopes to Live to See Vision Accomplished Fact,” confirms our supposition: “(Ha Ha Tonka was) the first development in the Camden county Ozarks and came through the vision of Colonel Scott, who sold the land and the idea to the late R. M. Snyder, and incidentally it resulted in Scott building the first dam in the Ozarks to form Ha-Ha-Tonka lake. “

“Colonel Scott said he named the Snyder tract Ha-Ha-Tonka because it is the Osage Indian name for Laughing Water.” This was the beginning of our awareness of the bogus nature of many “Indian legends,” which some years later led us to research and write our recent book, Lover’s Leap Legends: From Sappho of Lesbos to Wah-Wah-Tee of Waco.

After the death of R.M. Snyder as the backed-up Osage obliterated Ha Ha Tonka’s small lake, the sons battled Union Electric for compensation for damages for their lost trout lake. From 1930 to 1936, trials and appeals continued in the courts. At his death on February 9, 1937, Robert McClure Snyder, Jr. was planning an appeal to the Supreme Court.

From Damming the Osage: The Conflicted Story of Lake of the Ozarks and Truman Reservoir.

Lens & Pen Press is having a half price sale for all titles. Damming the Osage is now available on our website at www.dammingtheosage.com for $17.50 (half the original price of $35), postage paid.

Oct 242019
 

On our more expansive website, Hypercommon.com, we created a section just for Dams. Research on the two big Osage River dams (Bagnell and Harry S. Truman Dam) led us to considering the role of dams – i.e. huge public works projects that speak to the masses/electorate of the power and progress of the political forces who build them. They prove man’s mastery (for a time perhaps) over nature and the forces of relentlessly moving water. They create jobs (short term) and remodel landscape, to the benefit of some and the great detriment of others.

We pondered another, larger project examining dams worldwide and their relationship to the politics of power and money – as evidenced in the materials left behind, the ephemera of propaganda. To explore this idea after the completion of Damming the Osage, we kept collecting, searching out the souvenirs and show pieces of dams worldwide both built and only proposed.

 

 

 

 

One of our initial finds was this photograph showing Louis Egan, former president of union Electric, heading to federal prison after being sentenced under the corrupt practices act. It would have made it into Damming the Osage if we’d had it when still working on the book.

Click on this link to read the full post: “The Fall of Union Electric’s Louis Egan.”

Oct 102019
 

Raines Family at their Rock House. Photo courtesy of Tim Helton.

Construction of Bagnell Dam brought great changes to the Osage River valley: road building, moving towns, graveyards, and people from its banks.

According to Tim Helton, son-in-law of Sally Raines, her father, William Maurice Raines, was “an attorney with a St. Louis firm retained by Union Electric to help secure land rights so they could create Lake of the Ozarks.”

Sally Raines on the porch of the family home. Photo courtesy of Tim Helton.

In Damming the Osage: The Conflicted Story of Lake of the Ozarks and Truman Reservoir, we made the case that Bagnell Dam, which created Lake of the Ozarks, was a complicated scheme by complicated schemers to financially benefit themselves, not the public. It was conceived of in the Roaring Twenties and finished in the early years of the Great Depression. It did finally become a major tourist nexus after World War Two, but it was little used or developed in the 1930s and early ‘40s. There is no denying that its land acquisition and construction phase brought financial benefits to the region.

The family’s old rock house, a classic Ozark adaptation of an Arts & Crafts/Craftsman bungalow-style dwelling faced in rock rubble, is still intact on the Niangua Arm of the Lake.

Tim Helton reports, “It’s amazingly in about the same ‘configuration’ that it was all those years ago.”

Raines family home in the 1920s. The building still exists on the Niangua arm of Lake of the Ozarks. Photo courtesy of Tim Helton.

Personal benefit of the construction of Lake of the Ozarks – Leland’s father, Louis Strader Payton, was employed as a highway engineer to create roads around the new project. The Kentucky engineer met and courted a local schoolteacher, Annie Lewis Daniels. They married in 1939.

Damming the Osage and all Lens & Pen books are available on this website, on amazon.com and at Barnes & Noble.

Sep 082019
 

This wonderful family photograph, which was sent to us by Tim Helton, shows young Sally Raines with her mother, Gladys Mary (maiden name Wells) Raines near Ha Ha Tonka before it burned. Per Tim Helton, Gladys (Wells) Raines’ father, William Maurice Raines (University of Missouri, Class of 1917), was “an attorney with a St. Louis firm retained by Union Electric to help secure land rights so they could create Lake of the Ozarks.”

Sally does not remember where this picture was taken – only that they were nice people and put her up on that horse – because she didn’t have anyone to play with!”

Seen in the above Helton/Raines family snapshot from the 1930s, Ha Ha Tonka was built as the second home of the Snyder family of Kansas City. Robert McClure Snyder purchased 2,500 acres in 1904 on which to build his vision of a European stone castle in the Ozarks. He did not live to see it completed, dying in an automobile accident in 1906.

The Snyder Family sued Union Electric when Bagnell Dam created Lake of the Ozarks, which backed up into the spring branch full of introduced trout. The suit bounced in and out of courts for more than a decade. We covered the lawsuit extensively in Damming the Osage: The Conflicted Story of Lake of the Ozarks and Truman Reservoir.

Ha Ha Tonka, now Missouri’s most popular state park, features a great spring, several large caves, and the stabilized ruins of the Snyder’s stone castle. The history of Ha Ha Tonka is indeed one of the more conflicted tales of the Osage basin.

Damming the Osage and all Lens & Pen books are available on this website, on amazon.com and at Barnes & Noble.

Sep 052017
 

Netflix series, Ozark, has a simple plot with big challenges for a deceptively mild-mannered accountant. “With wife Wendy and their two kids in tow, Marty (Byrne) is on the move after a money-laundering scheme goes wrong, forcing him to pay off a substantial debt to a Mexican drug lord in order to keep his family safe.” Marty’s new money-laundering theater of operations is Missouri’s vacation destination, Lake of the Ozarks.

As is often pointed out in the script, this dragon-shaped reservoir has “more shoreline than the state of California.” The floodgates of Bagnell Dam closed on the Osage River in 1931, creating the lake, as detailed in our book Damming the Osage. Its real-life creation does indeed have something in common with the Netflix show.

As our subtitle, The Conflicted Story of Lake of the Ozarks and Truman Dam, indicates, often there are nefarious and hidden motives for building dams. The dam and the lake that piled up behind it were the products of two schemes that could be considered money laundering. The motive for building Lake of the Ozarks had to do with the benefits of financial manipulations—not the production of hydroelectric power. Researching the origins of Lake of the Ozarks, we found subterfuge was integral to the whole scheme to dam the Osage.

A tale of Mexican drug cartels invading the lake’s shores is perhaps not too far-fetched. There is a long tradition of the Ozarks as a homeland of crime and refuge for outlaws. In the nineteenth century, it was known for the brutal irregulars of the Civil War, the James Gang, Younger Brothers, Alf Landon, bushwhackers and later Bald Knobbers. Meth dealers and dopers portrayed in Daniel Woodrell’s Winter’s Bone updated the Ozarks’ outlaw reputation to the twenty-first century.

Lake of the Ozarks, on the other hand, didn’t come from backwoods outlaws. It was the brainchild of the president of a Kansas City Land Bank, Walter Cravens, and his partner, Ralph Street. Catastrophic loss of value of farm property and product began soon after World War 1. Long before 1929, farm price values were punctured. Cravens faced bankruptcy having financed hundreds of Kansas farms that were now in foreclosure. Kansas City lawyer Ralph Street had an obsession with building a dam on the Osage. Together they cooked up a scheme to ”launder” the bank’s “underwater” Kansas farms, for Osage River farms that would literally go under water if the dam were built. When Guy Huston, his principal financier went under (bankrupt) Cravens turned to Dillon Read, a New York financial institution, which then hooked into Union Electric.

Union Electric (UE) had no need for hydropower, but—as later revealed in federal charges—UE was running an extensive kickback operation to fund lobbying. This was proven long after the lake was built. We suspect UE went ahead with the lake project to rake off slush funds and probably enrich the management. It was a complicated scheme that we covered in Damming the Osage. Louis Egan, Union Electric’s “moose-tall aristocratic president,” regarded the Lake of the Ozarks as his own private pond where he wined and dined politicians, family, and friends at his twenty-nine room Adirondacks-style log lodge—now called Willmore Lodge, a venue for group or corporate events and home to the Lake Area Chamber of Commerce. Undoubtedly, it was the site of bribes and kickbacks that would ultimately lead to his downfall.

Both Cravens and Egan did time in federal prison: Cravens for his Lake of the Ozarks land-laundering scheme; Egan for his subsequent slush fund conviction.

Walter Cravens appealed his 1928 conviction on 88 counts, but the appeal was denied and in 1933 he began serving a six-year sentence in the federal penitentiary at Leavenworth Kansas. “He paid his $25,000 fine in installments. No. 43517 was discharged on February 7, 1937, having served three years and nine months of his six year sentence.” (page 126, Damming the Osage)

“Egan was convicted of violation of the Corrupt Practices Section of the Holding Company Act of 1935. UE paid an $80,000 file. Egan paid $10,000 and was sentenced to two years. His appeals failed and on December 31, 1943, the $68,000—year former executive entered the federal penitentiary at St. Petersburg, Florida.” (p. 127)
We didn’t have this photo when Damming the Osage went to press or we would have used it.

Lake of the Ozarks has always been rumored to be a vacation destination for the St. Louis underworld (mob). We’ve written extensively about tourism in the Ozarks. It would be an exaggeration to call the Lake Sodom and Gomorrah. Branson, founded on Harold Bell Wright’s moralistic, bucolic novel (Shepherd of the Hills), is a stark contrast to Lake of the Ozarks and its Party Cove and cigarette boat races. And now Netflix’s series tags it with Chicago money laundering and drug cartels from Mexico. In Ozark, the ultra violent local criminals are apparently trying to avenge the loss of their land to the lake Cravens started and Egan completed.

We don’t detect much realism in the series but there is a certain poetic resonance. The image of crime in the Ozarks has now entered the twenty-first century. No longer is it just the subject of yellowing newspaper articles, fading sepia photos or local legend. Now, it is the homeland of a mass media mythology.

NOTEWe now have a special running. You can buy Damming the Osage and our new book, James Fork of the White: Transformation of an Ozark River for $52.50, postage paid (a $17.50 savings for the two books).