Early Branding of the Ozarks – salubrious climate and agricultural opportunities, lures settlers

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Sep 102024
 

 

 

 

 

 

 

The St. Louis, Iron Mountain and Southern Railway brochure advertises Resorts and Attractions of the Southwest. Circa 1910.

This brochure is part of the Payton Ozarks Collection now housed in the Ozarks Studies Institute at Missouri State University

 

Railroads were built to facilitate timbering and mining. The Iron Mountain Railway was an American railway company that operated from 1856 until 1917 when it was merged into the Missouri Pacific Railroad. The Iron Mountain was initially established to deliver iron ore from Iron Mountain to St. Louis. American railroads ran on oak ties harvested from Ozark forests. Tie hacking was a major source of cash for struggling farmers.

Railroads also helped real estate sales, agricultural interests, and tourism. Their tourist promotions were lavish, full-color booklets promoting the salubrious climate, scenic beauty, and recreational opportunities of the region. Promotions often focused on economic opportunities for small farmers, with emphasis on specialty crops like apples, strawberries, and tomatoes.

Many progressive agriculturalists (including Laura and Almanzo Wilder) were “lured to the Ozarks by such promotions by railroad companies trying to sell parcels of the vast lands they had been given by the government as encouragement to invest in westward expansion.” (See the Ozarks: The Touristic Image, in the chapter “Opportunities in the Ozarks.”)

Laura’s bestselling series of “Little House books” included one on Almanzo’s childhood farming experiences, Farmer Boy. Attracted by railroad promotional material, they bought a farm in Mansfield they named Rocky Ridge (an appropriate moniker for an Ozarks farm). There they planted vegetable gardens and fruit trees and raised their daughter, Rose.  And there Laura Ingalls Wilder began to write of her pioneer childhood.

See The Ozarks: The Touristic Image is now available on our website at www.dammingtheosage.com for $22.50 (10% off retail price of $24.95), postage paid.

“A Native Hunter”

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Aug 272024
 

Circa 1910 postcard, captioned “A Native Hunter, Eureka Springs, Ark.”

Eureka Springs’ main tourist attraction was “taking the spring waters” which were thought to have medicinal value. Luxury accommodations were available and attracted upscale tourists to “The City that Water Built” in the late nineteenth and early twentieth centuries. There was a Eureka Springs Gun Club and although local boosters didn’t promote hunting and fishing the mythic hillfolk were acknowledged as this postcard shows.

Probably there was more participation by the affluent visitors in horseback riding than hunting: “Large parties would ride far out into the country, have a prepared picnic lunch, and return to an evening of concerts, dancing, and in some cases, making the acquaintance of a member of the opposite sex of suitable social standing.”  (See the Ozarks: The Touristic Image. Lens & Pen Press.)  Local hunters likely did not return to “evenings of concerts, dancing” and flirting.

Missouri came by its moniker, The Cave State, honestly as many areas of the state are underlain by soluble carbonate bedrock, such as limestone or dolomite, that can be easily dissolved by water – a karst landscape. This creates the features we’re all familiar with—caves, springs, and streams that can ‘sink’ into the ground and resurface in another place.

See The Ozarks: The Touristic Image is available on our website at www.dammingtheosage.com for $22.50 (10% off retail price of $24.95), postage paid.

 

“Taking his medicine”

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Aug 092024
 

Real photo postcard, circa 1920. “Taking his medicine in the Ozarks, Anderson Missouri.” Note the long gun on the ground by his feet. This hunter was thirsty!

The spring-fed creeks and  of the Ozarks were promoted in tourism literature from the beginning. Claims were made that additional benefits came from bathing and drinking from the pure waters flowing throughout the region. These met with less success than the promotions of Eureka Springs, which had extensive infrastructure to accommodate upper middle-class travelers. Even when there was widespread faith in the healing properties of spring water, Eureka’s gracious accommodations, fine food, shopping, and sightseeing edged out other health resorts at Heber Springs and Sulfur Springs, Arkansas and DeSoto, Missouri.

There were claims, as this postcard shows, that you could quench your thirst drinking from a surface stream. Even back then, we suspect that was not always a good idea. Ozarks creeks and rivers were clear and relatively unpolluted, and promotion of river fishing was justified, but drinking directly from a stream would have been perilous.

Image courtesy of Lens & Pen Press. See The Ozarks: The Touristic Image, with an extensive section on Eureka Springs, is now available on our website at www.dammingtheosage.com for $22.50 (10% off retail price of $24.95), postage paid.

PEARL SPURLOCK, the Tourist’s Friend

 Beautiful Ozarks, Lens & Pen Press, See The Ozarks  No Responses »
Jun 202024
 

Pearl Spurlock, tourist guide and raconteur extraordinaire of the early Shepherd of the Hills days in Branson. “Sparky” was such a legend herself; we used this photograph as a full page illustration in See The Ozarks

Pearl Spurlock became as well known as the characters and locations of Harold Bell Wright’s best-selling 1906 novel, The Shepherd of the Hills. As ‘furners’ traveled to Branson to pay homage to the events and people of the novel, most were treated to the knowledgeable services of “Sparky” – early on by horseback, and later in her car. As they bumped over the rocky hills to Sammy Lane’s Lookout and Uncle Ike’s Post Office, Pearl “not only tells the story in a beautiful and impressive manner, but feels it, … and you feel it must be the first time (she has given it) … It has grown sweeter to her each time it is told.” (Harrison County Times, Bethany, Missouri, Nov. 1, 1934.)

Mary Elizabeth Mahnkey, poet of the hills, even penned a tribute to Pearl:

Velvet fingers, but grip of steel,

Eyes on the road, hands on the wheel,

A flashing smile and a kindly hail,

For passing friends on the shining trail;

 

And a fine, sure knowledge of hill and wood,

With legend, tradition, bad or good.

And Pearl Spurlock floats along

With her big car singing its steady song.

 

And yet, I wonder if sometime she

Dreams a dream of the used to be?

When a good horse answered her girlish skill

In a glorious gallop o’er vale and hill,

 

When the summer days passed gay and sweet,

On the little bay mare with dancing feet.

Today the same strong love abides

For her still streams, her mountain sides,

And that is why they all depend

On dear Pearl Spurlock—the tourist’s friend.

The article noted that Pearl was a Harrison County local, as her family was from there, well outside the territory of the Shepherd of the Hills.

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See The Ozarks: The Touristic Image is available on our website at www.dammingtheosage.com for $22.50 (10% off retail price of $24.95), postage paid.

 

COON RIDGE NOVELTY SHOP

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May 302024
 

 

The caption of this real photo postcard reads: “Rube St. Clair, Champion Basket Maker of the Ozarks, Coon Ridge Novelty Shop, Ozark Route US 65 … Reeds Spring, Mo.  Con Jock Studio.” This is a sharp, well-fixed image from a photographer/studio we have not encountered before. Unfortunately, a search of newspapers.com did not pull up any ads for the “Con Jock Studio.”

Distinctive souvenirs were produced in the Shepherd of the Hills Country and sold at roadside curio and gift shops like Coon Ridge Novelty Shop in Reeds Springs. This shop was owned by John and Mrs. Wallace. She was a teacher at the Crane school.

The shops were stocked with locally made baskets, wood carvings, wares made of cedar, Harold Horine’s colorful drip-glaze concrete pots, and chenille spreads brought in from the southeastern United States. Some of those once-inexpensive souvenirs now fetch many times their original price.

“You will see the natives all along the highways weaving baskets. This is a very pleasant as well as profitable work, as they sell enough to the tourists, or ‘furners’ as they say, to help them live a ‘right smart while.’ The baskets are made in various shapes and sizes, and mostly of white oak.” Pearl Spurlock, legendary taxi driver, tour guide, and raconteur of the Shepherd of the Hills Country, quoted in See the Ozarks: The Touristic Image.

This image and many others are now in the Payton Collection of Ozarks Memorabilia at the Missouri State University Libraries-Ozarks Studies Institute.

 

Lens & Pen Press books are on sale on our website, postage paid.   See the Ozarks is now priced at $22.50, ppd.

 

A True Ozark Icon: the Hillbilly

 Beautiful Ozarks, James Fork of the White, Lens & Pen Press, See The Ozarks  No Responses »
Oct 172023
 

Controversy over viewing the Ozarks as a refuge of degenerate primitives has a long history. This symbol of profound rusticity upset promoters and businessmen like John Woodruff but defenders of the premodern Ozarks rushed to defend even the stereotypical hillbilly. On March 27, 1934, The Springfield Leader and Press reprinted highlights of the disastrous meeting of the Springfield Folk Festival advisory committee with Chamber of Commerce leadership. Replying to accusations that they were “advertising to the world that we are ignorant”:

“We are not trying to present freaks or ignoramuses,” the honorable district chairman said. “We are just trying to preserve some of the old, lovely, beautiful, wonderful things that went into the making of the country. I am not ashamed of some of the things my parents did.” “Of course, it does not have to be rough, rowdy, and hoedownish,” the Springfield city chairman said. “Oh, yes it does,” put another leader. “It wouldn’t be the Ozarks if it didn’t.” “You mean we’re not going to have hill billies with beards?”

Taken from James Fork of the White: Transformation of an Ozark River, now on sale for $17.50 (half price) postage paid, at www.beautifulozarks.com

 

Paul Holland, “Hillbilly Artist” of Springfield

 Beautiful Ozarks, James Fork of the White, Lens & Pen Press, Uncategorized  No Responses »
Sep 172023
 

These attractive maps promoting rusticated leisure near Springfield were designed by Paul Holland.

Paul Holland was the owner of Holland Engraving Company and a weekend painter active in the Ozarks’ Artists Guild in the 1930s. Holland was a lifelong defender of the Ozarks as a fit subject for art. “Ozarks Treat Artists Better” read the title of a July 25, 1930 Springfield Leader article about Holland’s misadventures going back east to paint that landscape. Not only was he unimpressed by the art he viewed, but he also found the landowners inhospitable:

After a three-week survey of the situation, Paul Holland, “hillbilly artist” and leader in the Ozarks Artists Guild, has returned from a tour through New England and southeastern Canada more convinced than ever that the Ozarks offers to artists “all the advantages and none of the disadvantages” of the east. “‘The natives,’ he said, ‘seem averse to having sketchers on their land, and even the docks, and virtually all homes are posted ‘no trespassing.’”

This painting and five others by Paul Holland, as  well as the maps, from our collection are now with Missouri State Libraries-Ozark Studies Institute. Read more about the collection here

Oil painting by Paul Holland titled “Ozark Village.” View of Branson’s downtown from Presbyterian Hill across Lake Taneycomo.

 

Springfield’s Sequiota Park, once a Fish Hatchery

 Beautiful Ozarks, James Fork of the White, Uncategorized  No Responses »
Aug 012023
 

Domino Danzero photograph, circa 1922, of his family picnicking at Sequiota Park. In spite of changes in name, ownership, and utilization, the cave and spring at Sequiota Park still retain a natural ambience that visitors find picturesque.

In 2011 the Springfield-Greene County Park Board held a ribbon cutting ceremony for the completion of a $1.8 million “facelift to the much-needed natural water environment of Sequiota Park.” Considering the variety and intensity of utilizations of the place over the last century, that expenditure seems justified.

Fisher Cave, as the larger cave on the property was originally known, was bought in 1913 for $10,000 by H. E. Peterson, who renamed it Sequiota, which he claimed was an Indian word. The Frisco line ran a motor car service to what they called Se-qui-o-ta Park. Springfieldians flocked to picnic, fish in the small lake, and take boat rides in the cave whose water level was raised by a four-foot dam. More than a thousand feet can be viewed by boat. Cave explorers have mapped another 1,600 feet of passages.

The Missouri State Fish Commission bought the property in 1920 for $23,000 and used the strong spring that flowed from the cave to create a fish hatchery. Both smallmouth bass and rainbow trout were raised. When Table Rock Dam was completed and its discharges proved too cold for native fish, the Shepherd of the Hills Trout Hatchery was built below the dam. Sequiota’s hatchery equipment and manager went south in 1959 to the new facility at Branson. Springfield was deeded the property. It has continued to attract crowds, although boat tours of the main cave are limited and seasonal to protect hibernating endangered gray bats.

Taken from James Fork of the White: Transformation of an Ozark River, now on sale for $17.50 (half price) postage paid, at www.beautifulozarks.com

Lost Attractions of the Ozarks – A fun read!

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Jul 232023
 

It’s a guided tour of the bygone and often amusingly naïve efforts to attract travelers and tourists of the Ozark hills of southern Missouri and northern Arkansas. Up front is a disclaimer, “Okay faithful readers, this is your final warning. If you have an aversion to traditional hillbilly stereotypes such as these, you are advised to turn around and go back right now, because things are only going to get worse from here.” Scruffy mountaineers are indeed a regional icon, but they have apparently left the roadsides retreating deeper into the woods. Today’s motifs are more likely to be borrowed from popular culture. In Chapter One, “Thar’s Gold in Them Thar Hillbillies,” the shift is noted:

“Today’s young people are totally unfamiliar with the traditional “hillbilly” image made famous by movies, television, cartoons and the tourism industry. There are no doubt many mountain residents who consider that a good thing, but there was indeed a time when the depiction of the lazy, bearded hillbilly with floppy hat and accompanying hound dog was among the most popular graphics of the Ozarks.”

Remnants of hillbilly signage are scarce and in shabby shape. The book compensates for this by using pristine examples photographed by John Margolies, the godfather of roadside Americana. His sharp color-saturated depictions of crazy attractions enliven the review of past Ozark tourism. A chrome orange billboard for Dogpatch USA is on the cover. Tim Hollis has an enormous archive of memorabilia, tourist literature and souvenirs. They too of course are still vivid and contrast with contemporary shots of decaying and abandoned attractions.

Hollis is a superb tour guide. His corny humor notwithstanding, it must be admitted this stuff invites satiric comment. He is addicted to Hee-Haw humor. Among his 39 published titles is Rural Comedy in the Twentieth Century. It was published, as were a number of other of his pop culture studies, by the University Press of Mississippi.

This profusely illustrated, well organized and researched book was a breezy read. Hollis’ approach is neither condescending nor campy. The awesome capacity of roadside attractions to be tastelessly compelling is proven. As he admonished in the beginning: if you’re troubled by the cliches of moonshine-making hill folk, this won’t be a book for you. Of all regional and ethnic stereotypes, the Ozark mountaineer has largely skirted controversy.

A strength of this book is that the author visited many of the shuttered tourist businesses and reports on the actualities of their demise. He also reached out to fellow aficionados of roadside culture. Count us as one. We supplied several photographs and three of our Ozarks books are listed in the bibliography.

Tim Hollis has successfully portrayed these perished attractions because he is in sync with their goofy charm and wondrous indifference to good taste.

Lost Attractions of the Ozarks is the latest in Tim Hollis’s series of Lost Attractions of… books published by The History Press, Charleston, SC. 144 pages, 6 x 9, $23.99.

Available at the publisher’s website, and on amazon.com  and Barnes & Noble

River Guides at Owen’s Theater – near the end of the era

 Beautiful Ozarks, James Fork of the White, Uncategorized  No Responses »
Oct 052022
 

Jim Owen leans jauntily on the truck (front row, right), with artist Steve Miller and Owen’s float-fishing guides in front of his Hillbilly Theater, 1940.

At the height of the float trip era, Jim Owen and his team gathered for a photo on Owen Company truck, in front of the Owen Hillbilly Theater, Branson venue for early moving pictures. Table Rock Dam would ultimately kill the famed Galena to Branson float, but floating is still alive and well on interior Ozark rivers when this photo was taken.

James Mason Owen was many things – twelve-time mayor of Branson, bank president, car dealer, restaurateur, movie theater owner, dairyman, fishing columnist, breeder of fox hounds, manufacturer of dog food, and publicity genius. Never was he accused of being an Arcadian. Cigar-chomping capitalist and master of mass media that he was, Owen had the good sense to recruit old time river men like Charley Barnes when he launched the Owen Boat Line.

Owen’s roster included many who had pioneered floating the James and White back in the days when city folks detrained at Galena. A jokester himself, Owen encouraged colorful rustic behavior that fulfilled visitors’ expectations of being escorted downstream by a tractable variety of hillbilly.

Today, canoes and kayaks have replaced wooden john boats and lighter, more functional gear has made camp set up easier. These quick and easy floats, unlike the leisurely floats on the White River or on the James from Galena to Branson, don’t require guide services or provide colorful local characters to entertain the visitors. Newer generations don’t know what they’re missing.

In his memoir, Ted Sare, a guide for the Owen Boat Line in the 1940s, praised the colorful entrepreneur:

“There was no better promoter of that than Jim Owen. He was an ex-newspaperman and knew the value of advertising and also knew how to reach the famous and important people, and he did. He had some of the biggest names in the country and a lot of Hollywood movie stars as his clientele. Jim did more than any other one man to put White River and Branson, Missouri on the map.”

Today, the Historic Owen Theatre is the official home of the Branson Regional Arts Council presenting amateur and professional level Broadway musicals and plays year-round.

Photo from James Fork of the White: Transformation of an Ozark River, 352 pages with more than 400 color illustrations. Lens & Pen Press is having a half-price sale for all titles. James Fork is now available on our website at www.dammingtheosage.com for $17.50 (half the original price of $35), postage paid.

 

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