OZARKS TOURISM OF THE 1940S CAPTURED ON CLOTH

 James Fork of the White  No Responses »
Apr 052023
 

Souvenir cotton card table cover designed and printed by Steve Miller, 1940s.

Artist Steve Miller created most of Jim Owen’s advertising. He also designed the logo for an Owen dairy milk bottle which is today a pricey collector’s item. Miller was from Kirksville and after teaching in Mexico and Columbia, Missouri, became enamored with the Ozarks, setting up shop in Branson in 1941. Probably the card table sized cloth map, depicting the rustic recreational attractions of the Shepherd of the Hills Country, is from the ‘40s. We’ve found it printed in both red and blue.

Miller’s hillbilly motifs are rendered with the graphic sophistication of a New Yorker cartoonist. More than any artifact in our collection it this textile illustrates the connectivity of the various country attractions of early Branson. The place’s rusticity is artfully depicted. Miller was a fan of days and ways gone by but had a modern design flare. Cartooning gave the old-time attractions a pop culture, post-War look. “Nostalgia Heightens Interest in Ozarks” was the headline of a 1972 Springfield News-Leader article about a speech given by Miller, then the artist-in-residence at the School of the Ozarks.

Miller was mindful of the region’s traditional image. In 1949, he created the giant Nativity scene still used at Christmas on the bluff across Lake Taneycomo from downtown Branson. He joined the staff at the School (now College) of the Ozarks in 1962 where he taught, and curated the Ralph Foster collection of Ozarks artifacts and firearms. His works permeate print media of the region. He died in 1972, survived by wife, a son, and a daughter.

The tablecloth illustration is from See the Ozarks: The Touristic Image, an all color book of advertisements and souvenirs depicting early Ozarks tourism promotions and the image it created for the region. The book provides rich images and a unique aspect of history of Shepherd of the Hills Country, Eureka Springs, the Big Springs Country, Lake of the Ozarks, and more recent developments in this unique region – to answer the question: “What lured generations of travelers to the Ozarks?”

Lens & Pen Press is having a half-price sale for all titles. See the Ozarks: The Touristic Image, is now available on our website at www.dammingtheosage.com for $12.50 (half the original price of $24.95), postage paid. See the Ozarks: The Touristic Image is a  96-page all color, hardbound book.

 

Arcadian Tourism

 Uncategorized  No Responses »
Mar 102022
 

Two girls from Iowa on vacation at Lake Taneycomo, 1920s.

Lake Taneycomo is a 22-mile riverine lake stringing upstream on the White River through Taney County from Powersite Dam to Branson and, today, to Table Rock Dam. Powersite Dam, near Forsyth, closed in 1913. At that time, it was the largest dam/reservoir in the country and provided power and light to this remote corner of Missouri. We used this image as an illustration in Damming the Osage. The smaller scale success of Powersite could have been a subject of interest to the two Kansas City financiers who cast their eye on the Osage as a source of power and revenue.

Given Ralph Street’s interest in hydropower, it seems likely he rode the White River Line of the Missouri Pacific Railroad to Hollister to observe Powersite Dam and Lake Taneycomo. Even if he didn’t, there was exten­sive favorable newspaper coverage. Modernity coming to the primitive Shepherd of the Hills Country was a ready-made story. Lake Taneycomo was not much more than a large pool in the river with little fluctuation. Soon cabins, summer camps, and hotels sprang up around the small lake in a region already popular with tourists. Street’s and Cravens‘ plans for the Osage River reservoir always included recreational development, a benefit Union Electric was only marginally interested in.

 

Powersite was the first dam on the storied White River. James Fork of the White: Transformation of an Ozark River, 352 pages with more than 400 color illustrations, examines the entire watershed of the famed Ozark float stream, a tributary of the White River. This image was used as well in Damming the Osage: The Conflicted Story of Lake of the Ozarks and Truman Reservoir. Lens & Pen Press is having a half price sale for all titles. Both James Fork of the White and Damming the Osage are now available on our website at www.dammingtheosage.com for $17.50 each (half the original price of $35), postage paid.

 

How Rough was “Roughing it in the Ozarks”?

 Beautiful Ozarks, James Fork of the White, See The Ozarks  No Responses »
Aug 032020
 

Real photo postcard, circa 1910. Nothing on the back. Scratched in the negative: “Roughing in the Ozarks.”

The more we looked at this recently acquired postcard, the more we puzzled over it. What was going on? Who were the people? Locals or city folks? The clothes look more store-bought than homespun.  Was it all a setup? It’s not your standard “Life of the hillbillies” postcards sold at tourist shops. So we sent it to Lynn Morrow, Ozarks historian extraordinaire, to ask his opinion. He replied:
What a great postcard, new one to me.  My guesses include some of yours:
I’d guess they are from an Ozark town, the clothes are too good for a subsistence farmer; the “Roughing it in the Ozarks” was a common phrase in sporting and urban newspapers of the day, the traveling(?) photographer and/or locals are just imitating it & I’ve seen it elsewhere, but it is another hint of using an urban influence in the backwoods;
They aren’t too far from town or a sawmill with a dimension lumber shack (it looks like a tree rather than a stove pipe in the background) and the setting looks “Novemberish” to me for the campout; the woman in the background on the horse must be local, and maybe she brought the clothes’ pins to hang the textile on a line that is attached to the tree on the left;
The “T-pee” was popular with the emerging scouting and rural life movement that often included something “Indian” in costume, dress, etc.; the stripped wagon-type tent is surely another mail order product; the one girl in middle looks like she’s doing an Annie Oakley imitation;
The boy may be sitting on a “picnic” table, usually not seen in urban sportsmen images; the box on the ground behind the man on right might be a dry goods box of canned food and/or gear brought to the site;
but, puzzling to me is the apparent bamboo or cane poles that could be fishing poles, but why are they bound/wrapped high up unless that was just for traveling?
Regardless of guesses, the card is a keeper and should be published!
KWTO (Keep Working for the Ozarks),
Lynn
Lynn Morrow is the retired director of the Missouri State Archives’ Local Records Program, Missouri State University alum, and an Ozarks historian. His book, Shepard of the Hills Country: Tourism Transforms The Ozarks, occupies prime shelf space in our office and is festooned with post-it notes.
If anyone knows about it or has another interpretation please let us know.

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Lens & Pen books are available on this website, on amazon.com and at Barnes & Noble. You can see sample pages of our most recent book, Lover’s Leap Legends: From Sappho of Lesbos to Wah-Wah-Tee of Waco, on our website: hypercommon.com.

Lover’s Leap Legends won the bronze medal in the popular culture division of the 2020 Independent Publishers’ Book Awards, an international competition. This year there were entries from forty-four states, seven Canadian provinces and fifteen other countries.

James Fork of the White: Transformation of an Ozark River was a finalist in Regional Non-fiction in the 2019 Indie Book Awards. Lens & Pen Press’s earlier river book, Damming the Osage: The Conflicted Story of Lake of the Ozarks and Truman Reservoir, was awarded a silver medal by the Independent Publishers’ Book Awards in 2013.)