Aug 272024
 

Circa 1910 postcard, captioned “A Native Hunter, Eureka Springs, Ark.”

Eureka Springs’ main tourist attraction was “taking the spring waters” which were thought to have medicinal value. Luxury accommodations were available and attracted upscale tourists to “The City that Water Built” in the late nineteenth and early twentieth centuries. There was a Eureka Springs Gun Club and although local boosters didn’t promote hunting and fishing the mythic hillfolk were acknowledged as this postcard shows.

Probably there was more participation by the affluent visitors in horseback riding than hunting: “Large parties would ride far out into the country, have a prepared picnic lunch, and return to an evening of concerts, dancing, and in some cases, making the acquaintance of a member of the opposite sex of suitable social standing.”  (See the Ozarks: The Touristic Image. Lens & Pen Press.)  Local hunters likely did not return to “evenings of concerts, dancing” and flirting.

Missouri came by its moniker, The Cave State, honestly as many areas of the state are underlain by soluble carbonate bedrock, such as limestone or dolomite, that can be easily dissolved by water – a karst landscape. This creates the features we’re all familiar with—caves, springs, and streams that can ‘sink’ into the ground and resurface in another place.

See The Ozarks: The Touristic Image is available on our website at www.dammingtheosage.com for $22.50 (10% off retail price of $24.95), postage paid.

 

Aug 092024
 

Real photo postcard, circa 1920. “Taking his medicine in the Ozarks, Anderson Missouri.” Note the long gun on the ground by his feet. This hunter was thirsty!

The spring-fed creeks and  of the Ozarks were promoted in tourism literature from the beginning. Claims were made that additional benefits came from bathing and drinking from the pure waters flowing throughout the region. These met with less success than the promotions of Eureka Springs, which had extensive infrastructure to accommodate upper middle-class travelers. Even when there was widespread faith in the healing properties of spring water, Eureka’s gracious accommodations, fine food, shopping, and sightseeing edged out other health resorts at Heber Springs and Sulfur Springs, Arkansas and DeSoto, Missouri.

There were claims, as this postcard shows, that you could quench your thirst drinking from a surface stream. Even back then, we suspect that was not always a good idea. Ozarks creeks and rivers were clear and relatively unpolluted, and promotion of river fishing was justified, but drinking directly from a stream would have been perilous.

Image courtesy of Lens & Pen Press. See The Ozarks: The Touristic Image, with an extensive section on Eureka Springs, is now available on our website at www.dammingtheosage.com for $22.50 (10% off retail price of $24.95), postage paid.

Apr 052023
 

Souvenir cotton card table cover designed and printed by Steve Miller, 1940s.

Artist Steve Miller created most of Jim Owen’s advertising. He also designed the logo for an Owen dairy milk bottle which is today a pricey collector’s item. Miller was from Kirksville and after teaching in Mexico and Columbia, Missouri, became enamored with the Ozarks, setting up shop in Branson in 1941. Probably the card table sized cloth map, depicting the rustic recreational attractions of the Shepherd of the Hills Country, is from the ‘40s. We’ve found it printed in both red and blue.

Miller’s hillbilly motifs are rendered with the graphic sophistication of a New Yorker cartoonist. More than any artifact in our collection it this textile illustrates the connectivity of the various country attractions of early Branson. The place’s rusticity is artfully depicted. Miller was a fan of days and ways gone by but had a modern design flare. Cartooning gave the old-time attractions a pop culture, post-War look. “Nostalgia Heightens Interest in Ozarks” was the headline of a 1972 Springfield News-Leader article about a speech given by Miller, then the artist-in-residence at the School of the Ozarks.

Miller was mindful of the region’s traditional image. In 1949, he created the giant Nativity scene still used at Christmas on the bluff across Lake Taneycomo from downtown Branson. He joined the staff at the School (now College) of the Ozarks in 1962 where he taught, and curated the Ralph Foster collection of Ozarks artifacts and firearms. His works permeate print media of the region. He died in 1972, survived by wife, a son, and a daughter.

The tablecloth illustration is from See the Ozarks: The Touristic Image, an all color book of advertisements and souvenirs depicting early Ozarks tourism promotions and the image it created for the region. The book provides rich images and a unique aspect of history of Shepherd of the Hills Country, Eureka Springs, the Big Springs Country, Lake of the Ozarks, and more recent developments in this unique region – to answer the question: “What lured generations of travelers to the Ozarks?”

Lens & Pen Press is having a half-price sale for all titles. See the Ozarks: The Touristic Image, is now available on our website at www.dammingtheosage.com for $12.50 (half the original price of $24.95), postage paid. See the Ozarks: The Touristic Image is a  96-page all color, hardbound book.