CAN YOU TOP THESE? Moving ads for Lake of the Ozarks Recreation

 Lens & Pen Press, See The Ozarks, Uncategorized  No Responses »
Nov 012023
 

Painted aluminum license plate topper, 1940s. Aluminum replaced steel in almost everything due to the World War 2 war effort. As aluminum didn’t rust it continued to be used post war. Below it is a less detailed image of the icon of Lake of the Ozarks, Bagnell Dam. Painted steel. Possibly in the late 1930s.

When Americans took to the highways for family vacations, license plate toppers were affixed to their automobile’s back plate. They advertised a place or business. A few identified the vehicle owner’s profession. They were in vogue before cars were required to have two plates and before automobile designs that don’t have space around the plate for the advertising message. Most are from the 1930s to 1980s. Occasionally one sees a descendant of the topper—a license plate holder advertising a sports team, car dealer, or organization. Bumper stickers advertising “Cowboy Bob’s Reptile Ranch” were a topper’s low-class relative slapped on by a teenage lad as you gawked at diamondbacks as fat as a truck tire.

The motif of license toppers of tourist regions, like souvenirs, usually conveyed what was thought to attract visitors or sometimes dramatic architecture or an unusual landscape feature. When Bagnell Dam closed in 1931, Union Electric of St. Louis, its builder, was bursting with pride about the multi-million-dollar hydroelectric project which backed up the Osage River creating 1,100 miles of shoreline. Images of this marvel of modern technology became the region’s icon. Union Electric would be forced to sell these developable properties before a tourism boom. While the public did take tours of the powerhouse, it doesn’t seem likely that very many planned their vacation around witnessing the creation of electricity from running water.

Lazy Days Resort, Lake of the Ozarks license plate topper, marked Vernon Co. Newton, IA. Possibly 1950s. “Fishin’s good” (below) Lake of the Ozarks license plate topper. 1950s? Its graphic style is reminiscent of Jazz Age cartoonist John Held Jr. but there weren’t many promotional artifacts from Lake of the Ozarks during Held’s heyday. No specific business is promoted so it’s unclear what its origins were.

Lake of the Ozarks tourist advertising rarely featured any version of the indigenous population compared to Branson and the Shepherd of the Hills country. This reclining country bumpkin is not accessorized with a jug of corn whiskey or a floppy eared hound. He’s rural, but not a stereotypical hillbilly.

The Vernon Company is still going strong. Founded in 1902, today they employ 500 people producing products branded for promotion. Through the years their design work has been eye-catching. One of their 1950s license toppers of a roller-skating girl with “God Bless America” advertises a Philadelphia Roller Rink. It was on eBay for $395.

Lake of the Ozarks attractions have always been somewhat generic compared to Branson’s specifically regional reasons to visit—float fishing, country music, and frontier history theme parks. Branson’s symbol was Old Matt’s Cabin, domicile of the god-fearing hill folk in Harold Bell Wright’s romantic The Shepherd of the Hills. This bestseller identified the upper White River Hills as a region that had preserved old time ways. Curiously, we’re not aware of license plate toppers with a log cabin or any representation of the anachronistic culture of the place. The two tourist venues have very different beginnings and pitches to vacationers with different promotional strategies.

Our 5,000-piece collection of Ozark memorabilia and souvenirs contains license plate toppers from Lake of the Ozarks but none from Branson. The collection is now owned by Missouri State University Libraries-Ozarks Studies Institute.

Lazy Days Resort seems to have gone out of business around the year 2000. There is a Lazy Dayz Resort and RV Park at Lake of the Ozarks which opened three years ago. Their advertising used a man sipping a drink in a hammock. The reclining hillbilly of the Lazy Days license plate topper has evolved into a lazy tourist.

 

Most Lens & Pen titles are on sale on our website for half price, postage paid.  See the Ozarks: The Touristic Image, where you can find many more examples of this contrasting branding, is now $12.50, postage paid.

COMPETING OZARK TOURISM ICONS: Old Matt’s Cabin vs. Bagnell Dam

 Lens & Pen Press, See The Ozarks  No Responses »
Oct 292023
 

The two biggest tourist centers of the Ozarks are Branson and Lake of the Ozarks. While graphics used to promote travel do not necessarily accurately or honestly represent those places, they can betray the character and history of places. Such is the case with the imagery used to advertise and decorate souvenirs of these two attractions.

Souvenirs from the Shepherd of the Hills Country (Branson). Its dominant motif is Old Matt’s Cabin from Harold Bell Wright’s “The Shepherd of the Hills.” Tourism and recreation were not add-ons to a dam and reservoir project here. They long preceded the building of artificial reservoirs and featured fishing and outdoor recreation with the bucolic locals playing a role.

Branson, near the Missouri-Arkansas line in southwest Missouri, began attracting travelers in the early 190s. Harold Bell Wright’s bucolic novel, Shepherd of the Hills, drew attention to the upper White River hills and their rustic inhabitants. Wright portrayed the inhabitants as colorful primitives and locals claimed to be the inspiration for various characters. The Ross house, known as Old Matt’s Cabin, became a symbol of for the area. It decorated brochures and gifts communicating that a vacation in the Shepherd of the Hills country was trip to the trouble-free past.

Lake of the Ozarks, on the northern flank of the Ozarks was created in 1931 by the closing of Bagnell Dam. This blockage of the Osage River was built by Union Electric (now AmerenUE) to supply electricity. Lacking any comparable settler mythos, pictures of the dam represented the new lake. This wonder of technology was plastered on tourist promotions and souvenirs. From the beginning, its recreational attractions have been hedonistic pleasure, boating, and fishing in the 54,000-acre reservoir. Perhaps the difficulty of picturing the artificial lake led to the inappropriate use of an industrial structure.

 

 

 

 

Lake of the Ozarks souvenirs feature Bagnell Dam, which created the reservoir for hydro-electric power, not recreation or flood control.

 

 

 

 

 

 

Most Lens & Pen titles are on sale on our website for half price, postage paid.  See the Ozarks: The Touristic Image, where you can find many more examples of this contrasting branding, is now $12.50, postage paid.

 

WHAT A COMBINATION—PHOTO GALLERY AND BUTCHER SHOP!

 Damming the Osage, Lens & Pen Press, Uncategorized  No Responses »
Apr 032022
 

Cabinet card, Linn Creek, Missouri, circa 1890. F. Lloyd, photographer.

Young Sam Clemens grew up in a bigger Missouri river town than Linn Creek, but this photograph preserves a scene not unlike those Mark Twain described of his Hannibal childhood. Linn Creek on the Osage River would be drowned by Lake of the Ozarks in 1931 but this insane image—three Tom Sawyer and Huck Finn types on a steer in front of The Combination Meat Market and Picture Gallery, suggests it was not unlike the great writer’s hometown, a place populated by high-spirited folks with a sense of humor.

Once the county seat of Camden County, Linn Creek was a lively steamboat landing 31 miles upstream from where Bagnell Dam would be built in 1929. A merchant advertised in 1848 three steamships had delivered “One Thousand Sacks G. A. Salt, 150 Bags Rio Coffee and 70 Barrels of Rectified Whiskey.”  That confirms what everyone knows—frontier Ozarkers drank a lot of whiskey. It also challenges several other assumptions. Everyone in the Ozarks wasn’t a moonshiner making their own booze.  And the region wasn’t as isolated as is often assumed. Goods were coming in from far away.

Wish we had acquired this image some years ago when we published Damming the Osage: The Conflicted Story of Lake of the Ozarks and Truman Reservoir, which had extensive coverage of the drowned town. Leland’s grandmother (whom he never knew) was born in old Linn Creek. Perhaps she bought some pork chops at the combination establishment after having her portrait taken by F. Lloyd, about whom we could find no information.

 

Lens & Pen Press is having a half-price sale for all titles. Damming the Osage is now available on our website at www.dammingtheosage.com for $17.50 (half the original price of $35), postage paid.

Arcadian Tourism

 Uncategorized  No Responses »
Mar 102022
 

Two girls from Iowa on vacation at Lake Taneycomo, 1920s.

Lake Taneycomo is a 22-mile riverine lake stringing upstream on the White River through Taney County from Powersite Dam to Branson and, today, to Table Rock Dam. Powersite Dam, near Forsyth, closed in 1913. At that time, it was the largest dam/reservoir in the country and provided power and light to this remote corner of Missouri. We used this image as an illustration in Damming the Osage. The smaller scale success of Powersite could have been a subject of interest to the two Kansas City financiers who cast their eye on the Osage as a source of power and revenue.

Given Ralph Street’s interest in hydropower, it seems likely he rode the White River Line of the Missouri Pacific Railroad to Hollister to observe Powersite Dam and Lake Taneycomo. Even if he didn’t, there was exten­sive favorable newspaper coverage. Modernity coming to the primitive Shepherd of the Hills Country was a ready-made story. Lake Taneycomo was not much more than a large pool in the river with little fluctuation. Soon cabins, summer camps, and hotels sprang up around the small lake in a region already popular with tourists. Street’s and Cravens‘ plans for the Osage River reservoir always included recreational development, a benefit Union Electric was only marginally interested in.

 

Powersite was the first dam on the storied White River. James Fork of the White: Transformation of an Ozark River, 352 pages with more than 400 color illustrations, examines the entire watershed of the famed Ozark float stream, a tributary of the White River. This image was used as well in Damming the Osage: The Conflicted Story of Lake of the Ozarks and Truman Reservoir. Lens & Pen Press is having a half price sale for all titles. Both James Fork of the White and Damming the Osage are now available on our website at www.dammingtheosage.com for $17.50 each (half the original price of $35), postage paid.

 

Origin of Ha Ha Tonka Mythos

 Damming the Osage, See The Ozarks  No Responses »
Nov 102021
 

In Damming the Osage, we wrote about the connection between Col. R. G. Scott and Robert M. Snyder, who built Ha Ha Tonka.

Colonel R. G. Scott came from Iowa to the Ozarks around 1890 where he futilely attempted to promote a railroad linking Jefferson City and Springfield. He and a friend, Major R. D. Kelly, bought or optioned a large parcel of land around Gunter Spring from Jack Roach. His son, Sydney Roach, was an attorney on the Snyder legal team.

Likely, it was the Colonel who built the low dam that created the lake that would be subsumed by Lake of the Ozarks. Possibly, it was he who stocked it with rainbow trout. Probably, it was Scott who coined the name Ha Ha Tonka, although he claimed a Captain Lodge learned that name from a group of visiting Osage Indians. Certainly, it was Colonel Scott who published the first article extolling Ha Ha Tonka’s natural wonders in an 1898 issue of Carter’s Magazine.

A 1929 article in The Springfield Press (Oct. 19), “Pioneer Enthusiast Of the Ozarks, Who Dreamed of Dams, Hopes to Live to See Vision Accomplished Fact,” confirms our supposition: “(Ha Ha Tonka was) the first development in the Camden county Ozarks and came through the vision of Colonel Scott, who sold the land and the idea to the late R. M. Snyder, and incidentally it resulted in Scott building the first dam in the Ozarks to form Ha-Ha-Tonka lake. “

“Colonel Scott said he named the Snyder tract Ha-Ha-Tonka because it is the Osage Indian name for Laughing Water.” This was the beginning of our awareness of the bogus nature of many “Indian legends,” which some years later led us to research and write our recent book, Lover’s Leap Legends: From Sappho of Lesbos to Wah-Wah-Tee of Waco.

After the death of R.M. Snyder as the backed-up Osage obliterated Ha Ha Tonka’s small lake, the sons battled Union Electric for compensation for damages for their lost trout lake. From 1930 to 1936, trials and appeals continued in the courts. At his death on February 9, 1937, Robert McClure Snyder, Jr. was planning an appeal to the Supreme Court.

From Damming the Osage: The Conflicted Story of Lake of the Ozarks and Truman Reservoir.

Lens & Pen Press is having a half price sale for all titles. Damming the Osage is now available on our website at www.dammingtheosage.com for $17.50 (half the original price of $35), postage paid.

Gentrification of an Outlaw Hangout on the Osage River

 Damming the Osage, Uncategorized  No Responses »
Oct 102021
 

Club House, Monegaw Springs, real photo postcard by Becraft

Between bank, stage, and train robberies, the Younger Brothers’ gang found refuge and recreation in the rugged hills of the Osage. Grandfather Younger had settled here in the 1840s. Relatives and even former slaves of the family took pride in sheltering the outlaws. Frank and Jesse James on occasion joined the Youngers at the billiard table in the spacious hall of the log hotel at Monegaw Springs. The young men attended dances where they thrilled local girls with stories of their exploits on behalf of the vanquished.

In 1905 the old house and 300 acres were acquired by a group of Kansas City businessmen who created “The Monegaw Club.” The KC headquarters of the club were in the office of Mr. James B. Keister, 706 Bank of Commerce Building. The Henry County Democrat, August. 3, 1905 took several paragraphs from the Kansas City Journal description:

“The old log tavern on the crest of Mount Monegaw, now the property of the club, is one of the historic buildings of St. Clair county. The hotel was built in1854 by Thomas Estes and Harry Davis, both well known in the county at that time and still remembered. The building was originally intended for a hotel and since its erection has been conducted as such, with the exception of a short period during the war.

A fifteen foot veranda has been built around the old log hotel, which is being remodeled, retaining as much as possible its original rustic features—An up-to-date café and grill room will be one of the attractions at the club; other modern conveniences will be introduced. A pumping system, which required some skilled engineering, has been installed, and for the first time in the history of this ancient resort, the sulpher water is being pumped to the top of Monegaw hill. A bathhouse with sulpher plunge, sulpher baths, vapor baths and mud baths will be maintained.”

At the time it was built, the log hotel was said to be the largest log structure west of the Mississippi. Kansans burned the town during the Civil War, but spared the hotel. The old log hotel burned in 1926.

 

From Damming the Osage: The Conflicted Story of Lake of the Ozarks and Truman Reservoir. Lens & Pen Press is having a half price sale for all titles. Damming the Osage is now available on our website at www.dammingtheosage.com for $17.50 (half the original price of $35), postage paid.

Outlaw Geography and Their Poetry

 Damming the Osage  No Responses »
Sep 102021
 

Younger’s Bluff at Monegaw, real photo postcard.

 

 

Youngers Lookout is an often-photographed feature of the Monegaw Springs area.

Cole Younger, the last surviving member of the James-Younger Gang, is said to have had his picture taken here in the early 1900s after his release from a Minnesota prison. The attachment of his name to this bluff may date from that event and not the gunfight of 1874 with Pinkerton agents, which occurred some three miles away.

Known as the Rosco Gun Battle, one Younger and two Pinkerton detectives were killed. Two monuments mark the spot along the lonely St. Clair County road where it occurred.

In 1897, Cole Younger, serving life with brother Jim in a Minnesota prison after the disastrous 1876 Northfield bank robbery that finished the James-Younger gang, wrote a sentimental poem:

 

 

‘Tis twenty years and more, Jim

Since we breathed the air of home.

Or gazed upon the hills and vales

We loved to oft to roam . . .

 

One grim old cliff I have in mind

That stands majestic, grand,

While far below the fair Osage

Sweeps o’er her silver sand.

 

There countless names are carved with ours

Where we have stood with awe

And gazed upon its marble face,

Near dear old Monegaw!

Many names of vacationers are carved into the sandstone bluffs along the Osage. We’ve looked, but never found any of the Youngers’ names.

 

From Damming the Osage: The Conflicted Story of Lake of the Ozarks and Truman Reservoir. Lens & Pen Press is having a half price sale for all titles. Damming the Osage is now available on our website at www.dammingtheosage.com for $17.50 (half the original price of $35), postage paid.

Joseph W. McClurg, 19th Governor of Missouri

 Damming the Osage  No Responses »
Aug 172021
 

Joseph McClurg was governor of Missouri from January 12, 1869 to January 4, 1871.

 

 

 

Joseph W. McClurg and partners grossed half-a-million dollars a year at their Linn Creek Big Store before the Civil War. The well-educated, dapper gentleman was a strong Union supporter. When hostilities erupted, rebels burned his store and warehouses.

After the War, McClurg was elected to Congress three times and governor once. Attempting to revive his store on the river in the 1870s, he found the new railroads made his steamboat-based enterprise obsolete. The soft-spoken, religious, teetotalling McClurg could be considered the most distinguished figure in early Osage valley history. Certainly, he was the only personage in the region photo­graphed by Mathew Brady.

 

 

From Damming the Osage: The Conflicted Story of Lake of the Ozarks and Truman Reservoir. Lens & Pen Press is having a half price sale for all titles. Damming the Osage is now available on our website at www.dammingtheosage.com/buy-the-book/ for $17.50 (half the original price of $35), postage paid.

 

Steamboat J. R. Wells on the Osage

 Damming the Osage  No Responses »
Jun 112021
 

Steamboat J. R. Wells at Linn Creek, late 1800s

A few steamboats still operated on the lower Osage River in the late-nineteenth and early-twentieth centuries. Sometimes they carried excursion parties instead of cargo. Before the Civil War, “daring, reckless and adventurous men” ran far upstream in high water to sup­ply frontier settlements with necessities, returning to St. Louis with barrels of mast-fed hog hams, deer skins, and furs.

Built at Tuscumbia by Anchor Milling Company in 1897, the J.R. Wells steamboat was 110 feet long, with a 20-foot beam. With its barge, the Ida, also built by Anchor Milling, the Wells worked up and down the Osage for a couple of decades.

In 1919, the Wells was sold to a Missouri River operator. In 1920, it was crushed by ice floes and sank at Pelican Bend near St. Charles, Missouri.

 

From Damming the Osage: The Conflicted Story of Lake of the Ozarks and Truman Reservoir. Lens & Pen Press is having a half price sale for all titles. Damming the Osage is now available on our website at www.dammingtheosage.com for $17.50 (half the original price of $35), postage paid.

Harmony Mission Day 2021 – June 12 – Papinville, Missouri

 Damming the Osage  No Responses »
May 242021
 

Google alerts brought this story from 92.1 News in Butler Missouri: Papinville History: Harmony Mission Week Two   … And it brought memories… it brought memories of a perfect early autumn day in 2012 when Leland and I attended the Harmony Mission Days at Papinville, Missouri. Our book Damming the Osage: The Conflicted Story of Lake of the Ozarks and Truman Reservoir  had recently arrived from the printer and we brought a box to donate to the Museum and Historical Society for fund-raising efforts.

In 1820, the Osages asked President Monroe to send them missionaries. Harmony Mission was established six miles up the Marais des Cygnes. In the interests of acculturation, the federal government subsidized this outreach by the United Foreign Missionary Society. While some Indian children were schooled, no adults were converted. The mission closed shortly after the Treaty of 1825.

From Damming the Osage, page 36

This year–200 years after the mission was established, Harmony Mission Day will be June 12 at the Papinville Museum. To make reservations for the wagon ride to Harmony Mission call 417-395-2594 or 417-395- 4288. If there is no answer, please leave a message with your name and number. Times for the wagon rides are 10:00, 1:00 and 3:00.

Lens & Pen Press is having a half-price sale for all titles. Damming the Osage is now available on our website at www.dammingtheosage.com for $17.50 (half the original price of $35), postage paid.

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