Real photo postcard, circa 1910. Nothing on the back. Scratched in the negative: “Roughing in the Ozarks.”
The more we looked at this recently acquired postcard, the more we puzzled over it. What was going on? Who were the people? Locals or city folks? The clothes look more store-bought than homespun. Was it all a setup? It’s not your standard “Life of the hillbillies” postcards sold at tourist shops. So we sent it to Lynn Morrow, Ozarks historian extraordinaire, to ask his opinion. He replied:
What a great postcard, new one to me. My guesses include some of yours:
I’d guess they are from an Ozark town, the clothes are too good for a subsistence farmer; the “Roughing it in the Ozarks” was a common phrase in sporting and urban newspapers of the day, the traveling(?) photographer and/or locals are just imitating it & I’ve seen it elsewhere, but it is another hint of using an urban influence in the backwoods;
They aren’t too far from town or a sawmill with a dimension lumber shack (it looks like a tree rather than a stove pipe in the background) and the setting looks “Novemberish” to me for the campout; the woman in the background on the horse must be local, and maybe she brought the clothes’ pins to hang the textile on a line that is attached to the tree on the left;
The “T-pee” was popular with the emerging scouting and rural life movement that often included something “Indian” in costume, dress, etc.; the stripped wagon-type tent is surely another mail order product; the one girl in middle looks like she’s doing an Annie Oakley imitation;
The boy may be sitting on a “picnic” table, usually not seen in urban sportsmen images; the box on the ground behind the man on right might be a dry goods box of canned food and/or gear brought to the site;
but, puzzling to me is the apparent bamboo or cane poles that could be fishing poles, but why are they bound/wrapped high up unless that was just for traveling?
Regardless of guesses, the card is a keeper and should be published!
KWTO (Keep Working for the Ozarks),
Lynn
Lynn Morrow is the retired director of the Missouri State Archives’ Local Records Program, Missouri State University alum, and an Ozarks historian. His book, Shepard of the Hills Country: Tourism Transforms The Ozarks, occupies prime shelf space in our office and is festooned with post-it notes.
If anyone knows about it or has another interpretation please let us know.
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Lover’s Leap Legends won the bronze medal in the popular culture division of the 2020 Independent Publishers’ Book Awards, an international competition. This year there were entries from forty-four states, seven Canadian provinces and fifteen other countries.
James Fork of the White: Transformation of an Ozark River was a finalist in Regional Non-fiction in the 2019 Indie Book Awards. Lens & Pen Press’s earlier river book, Damming the Osage: The Conflicted Story of Lake of the Ozarks and Truman Reservoir, was awarded a silver medal by the Independent Publishers’ Book Awards in 2013.)
The caption of this real photo postcard reads: “Rube St. Clair, Champion Basket Maker of the Ozarks, Coon Ridge Novelty Shop, Ozark Route US 65 … Reeds Spring, Mo. Con Jock Studio.” This is a sharp, well-fixed image from a photographer/studio we have not encountered before. Unfortunately, a search of newspapers.com did not pull up any ads for the “Con Jock Studio.”
